The objective behind virtual conference is to create platform for sharing knowledge and research ideas among the researchers across the globe. Eminent professors from India, Zambia, Malaysia and Malawi (IZM2) will be part of this conference. Analytics is the term that generated from word ‘analytikos’ that is seen in the Greek dictionary. That indicates process involving analysis. Data analytics is a passionate word in a highly competitive world. Harvard Business Review as mentioned - the sexiest job of the 21st century is data analytics. So it is evident that it is going to rock the field in perspective of decision taking.