Agriculture 4.0 involves the use of technology, such as sensors, drones, and GPS, to optimize crop yield, reduce waste, and increase efficiency. Entrepreneurs play a critical role in driving the adoption of Agriculture 4.0 technologies and promoting innovations in the sector. Entrepreneurs in Agriculture 4.0 are leveraging technologies like the Internet of Things (IoT) and Artificial Intelligence (AI) to create new tools and services that can help farmers to improve productivity, reduce costs, and make better-informed decisions. For example, they are developing precision farming solutions that can monitor soil moisture, track crop growth, and apply fertilizers and pesticides with greater accuracy. Moreover, entrepreneurs are also creating platforms that connect farmers with buyers, processors, and consumers, enabling them to access new markets and increase profitability. These platforms can help farmers to sell their produce directly to consumers, cutting out intermediaries, and increasing their profits. Overall, the role of entrepreneurs in Agriculture 4.0 is to drive innovation and create new opportunities for farmers. By developing and deploying new technologies and services, entrepreneurs can help farmers to improve their yields, reduce costs, and increase their profitability, while also promoting sustainable and efficient farming practices.