Ensuring quality in higher educational institution is a bottom-up approach wherein every stake holder should be conscious of their role in contributing towards quality in the teaching-learning process, research, innovation, extension and governance. Organisational excellence is achieved only through quality individuals who can always be relied upon to do every activity in a right manner and consistently dedicate their full potential. With this in mind, VIT-IQAC in collaboration with all the academic and administrative units of VIT, strives to promote and ensure quality culture among all the stakeholders of the institute by organizing the fourth edition of VIT Quality Week' from 2nd to 6th March, 2026. The main objective of the Quality Week celebration is to raise awareness on quality assurance, sustenance, enhancement and enrichment initiatives among the stakeholders and to encourage them to adopt high-quality standards in education and research. It is also an opportunity for the institution to reflect on its quality practices and commit to a continuous quest for excellence, which will use in credibility to individuals and VIT. The theme for the Quality Week is "QUALITY: Drive for Innovations and Sustainability". Several events and activities focusing on learning and showcasing quality concepts have been planned during the quality week to ensure that the stakeholders of the HEI become quality conscious and be responsible for fostering a quality culture in the institute.