VIT School of Design (V-SIGN)

The 4-year B.Des. (Industrial Design) program at VIT prepares students for careers in a variety of roles in design industry. Students are given holistic training in designing, developing, producing, and marketing various products and services. In addition, the program seeks to encourage freedom of expression and creativity through the development of innovative concepts with professional execution to help students become conversant in the philosophy and psychology of both historical and contemporary art and design forms. In this program, students are trained in the design and development of computer-based product designs using advanced digital sketching tools like Cintiq or Wacom. The USP of this design program is ‘designing for the smart-world’. So, students are well-trained in the subjects related to ‘Industry 4.0’ and they are made ready for the design challenges of contemporary world.

• Independently carryout complete Industrial Design considering aesthetics, ergonomics, etc.,
• Work in multicultural cross discipline teams effectively.
• Communicate the design and other technical aspects effectively using various tools.
• Have appreciation for the professional code of ethics for the creative process
• Design and develop appropriate products for the smart world
• Be well-trained in the subjects related to ‘Industry 4.0’ and made ready for the design challenges of contemporary world

Design Fundamentals – 2D / Image Representation Techniques / Design Studio – Problem Identification / Fundamentals of Ergonomics / Electronics for Industrial Design / Design History / Design and Society / Form Studies / Product Design / Materials and Processes – Metals / Materials and Processes - Non-metals / Advanced Image Representation Techniques / Design Fundamentals – 3D / Design Studio – Problem Analysis / Smart Product Design

Computer Modelling and Simulation Techniques / Graphic Design / Creative Explorations Techniques / Product Detailing and Mechanisms / Collaborative Design Project / Redesign Project / Pottery / Carpentry / Design Thinking / Typography / Packaging Design / Product Semiotics / Origami / User Experience Design / Indian Symbology / Interaction Design / Service Design / Game Design / System Design Project / Exhibition Design / Applied Ergonomics / Electronic Product Design / Advanced Form Studies / New Product Development / Sustainable Product Design / Toy Design / Medical Product Design / Bio Inspired Product Design / Mobility Design / Advanced Smart Product Design / Advanced Computer Modelling and Simulation Techniques / Product Planning and Strategy / Design Management

• This programme prepares students to become creative professionals for tackling the complexity of design problems in the 21st century by creating products, systems, and environments which help to innovate and improve everyday objects and situations.
• Students are trained to design “SMART Products”. This program besides imparting knowledge of designing tangible products additionally provides skills to incorporate “Internet of Things (IoT), multimodal natural interfaces, AI planning, and machine learning”.
• Career options include design positions in various industries like consumer electronics, home appliances, healthcare products, education, transportation, furniture, digital design, OTT platforms, and IT.
• Curriculum includes training to become a professional in design companies or a designer in start-ups / leading product manufacturing houses or a successful entrepreneur.

PROTICS Studio
This studio enables studies on form & colour for the development of new designs. All simulation models in soft materials for aesthetic studies are created here. The studio is well equipped to make mock-up models and prototypes using various materials. There is a dedicated Paint Booth with a Front open dry type filtering system and an air compressor. This facility is for professional quality spray painting of product models.
3D-iD Studio
This Industrial Design studio is meant for creating three- dimensional products / objects. It is equipped with 40 high-end iMacs. Students learn to build 2D and 3D models of products using image creation software tools.
iD-Innovation Lab
This laboratory facilitates the entire cycle of product design - experimentation to create designs in its final form. This Lab is well equipped with Wacom tablets such as Cintiq and Intuos for digital sketching and image manipulation. It is also equipped with machines for 3D Scanning and 3D Printing.
Smart PD Lab
The Smart Product Design laboratory mainly focuses on the development of futuristic products. Today, end users demand products with extended functionality, increased complexity, enhanced smartness and impeccable aesthetics. ‘Smart’ products are products that have the ability to identify and respond to changes in the environment and the user's needs. This is achieved through the integration of mechatronics into product design by enhancing control in the products using electronics, including microprocessors and micro-controllers.
Ergonomics Lab
The discipline of ‘Human Factors & Ergonomics’ deals with the designing of products and systems to match the abilities of people in order to improve user satisfaction, safety, performance and productivity. Studies on the physical factor of the human-product-interaction in a controlled environment, depending on the usage are done in the Ergonomics Lab. These studies are also done in the virtual environment using software tools like Delmia. This lab is equipped with devices like Electronic Digital Goniometer, Absolute axis Goniometer, Algometer, BLC Dynamometer, Polar Heart Rate Monitor, Holtain, Harpenden, Anthropometric Set and the Jamar Digital Hand Evaluation Set.

• 2018-19
• 2019-20
• 2020-21
• 2021-22

The 3-year B.Sc. Multimedia and Animation program at VIT prepares students for careers in a variety of roles in multimedia industry. Students are given holistic training in designing, developing, producing, and marketing various multimedia products and services. In this program, students are trained in the design and development of computer-based interactive creations that incorporate text, graphics, sound, animation and video. It also develops different types of talent, both creative and technical, with the imperative that each understands the work of the other so that they can collaborate effectively. Students are exposed to hands-on training on every stage of the multimedia production starting from ‘idea on paper’ to the final ‘ready-to-market’ output.

• Multimedia and Animation graduates will have an understanding of critical and aesthetic issues in computer graphics and mixed media.
• Graduates will gain awareness of aesthetic principles, design concepts and the production process.
• Graduates will be able to effectively use technical, conceptual and critical abilities, and appropriate creative tools.
• Graduates will be effective written and oral communicators with the ability to function as effective members of collaborative multi-disciplinary teams in the production process.
• Graduates will have an appreciation for the professional code of ethics for the creative process.

Multimedia Systems / Media Ethics / Design Fundamentals / Fundamentals of Art / Programming Fundamentals / Graphic Design Techniques / Art for Animation / Interactive Animation Techniques / Web Design Techniques / Basic Photography / Lighting & Rendering / Modeling and Texturing / 3D Animation / Visual Effects

Multimedia Databases / User Interface / Game Development / UX Design / Advanced 3D Animation / Scripting and Storyboarding Techniques / Digital Cinematography / Rigging / Advanced Modeling / Advanced Film Making / Video Editing and Digital Intermediate / Advanced Compositing / Artificial Intelligence for Games / Architectural Visualization / Virtual Reality / Advanced User Interface

• This programme deals with a blend of Art, Design, Media, and Animation. Projects include traditional art & design work, 2D & 3D digital animation, film making with advanced visual effects, and architectural visualization, thus culminating in the production of short animated works.
• Graduates are hired in capacities such as Graphic and Web Designer, Concept and Storyboard Artist, 2D & 3D Animator, 3D Modeller, VFX Artist, Game Developer, Game Tester, Rigging Artist, Video Editor, Cinematographer, Online Editor, Web Designer, UI Designer, VR /AR content creator.
• Career options include positions in various industries like Digital design, Advertising, Film and Media, Education, OTT platforms.
• Curriculum includes training in becoming a successful entrepreneur or a professional in leading production houses.

Multimedia Lab
Multimedia labs are structured around powerful computer graphics workstations featuring graphic tablets and application- related software. This lab has been specially created and designed to meet the extensive demands of multimedia applications which provide space for students to produce films using 2-D and 3-D computer graphics as well as traditional animation. Specialized hardware with the latest software is also available to help the students explore the creative landscape.
Green Matte Studio
The Green Matte Studio at VIT is first of its kind to have a dedicated studio facility to shoot VFX shots. The studio was set up at an estimated cost of about $220,000 in an area of about 1800 Sq. Ft with cutting-edge infrastructure and equipment and the finest the animation industry has to offer. The studio is equipped with video lights, video, camera, overhead tracks, and a dressing room. The students use Green Matte shoots for Rotoscopy, Chroma Keying and Match moving.
Edit Suite
The Edit Suite is equipped with Apple iMACs, Wacom Intuos, MacBook Pro and proprietary Editing Workstations. Software like Final Cut Pro, Corel draw, Maya 3D, Unity, Adobe premiere collections, and V-Ray are used.
Art Workshop
Students are trained in the areas of Freehand drawing and Anatomical sketching (Pencil), Painting (Water colours, Oil painting), Product designing, Concept art, Matte painting at the Art Workshop.

• 2021-22
• 2020-21
• 2019-20
• 2018-19

The 3-year B.Sc. (Visual Communication) program at VIT is a user-focused program that combines visual acuity with skill and knowledge in areas of communications, technology, and business. Emphasis is placed on the conception, design, planning, and implementation of visual solutions to complex problems in the contemporary culture. The program specializes in the structuring of visual information to aid in communications through branding, interactive design solutions for web and mobile, interface design, motion graphics, packaging and various print media. In addition, the program seeks to encourage freedom of expression and creativity through the development of innovative concepts with professional execution to help students become conversant in the philosophy and psychology of both historical and contemporary art and design forms.

• Career options include creative positions in various industries like News and Media, Advertising, Film production, Websites, Radio Stations, Education, and IT.
• Graduates are hired in capacities such as Graphic Artist, Art Director, Desktop Publisher, Digital Photographer, Web Designer, DI Colorist, Instructional Designer, Film Director, Casting Artist, Cartoonist, Content Writer, Production Assistant, Ad Photographer, UI Designer and Developer, Event Manager, etc.
• Apart from being designers, graduates can even go for a broader selection of jobs such as Journalist, reviewer, RJ, VJ, storyteller, free-style artist, news editor, print media editor, broadcaster.
• Curriculum includes training in becoming a successful entrepreneur or a professional in leading production houses.

• Visual Communication graduates will gain the knowledge to articulate the historical development of visual communication within the contexts of history, theory, fine arts, and applied arts.
• Graduates will be able to articulate the role of visual communication within society and implement the creative process to solve diverse visual communication problems.
• Graduates will be enabled to conceive a visually unified and balanced design using various two and three-dimensional media that communicates a clear message to an audience.
• Graduates will be equipped to identify a broad range of visual communication products throughout history and relate them to the respective social, political, economic and philosophical contexts.
• Graduates will display professional behavior in managing designs, materials, and information communication.

Digital Journalism / Media Culture and Society / Media Psychology / Writing for Media / Media Management / New Media / 2D & 3D Visualization / Advertisement Production / Casting Direction / Advanced Film Production / Film Direction / Professional Photography / Advertisement Photography / Web Production and Publishing / Printing and Publishing / Concept Art / Art Direction / Sound Design / Sound Production / Portfolio Production

Multimedia Lab
Multimedia labs are structured around powerful computer graphics workstations featuring graphic tablets and application- related software. This lab has been specially created and designed to meet the extensive demands of multimedia applications which provide space for students to produce films using 2-D and 3-D computer graphics as well as traditional animation. Specialized hardware with the latest software is also available to help the students explore the creative landscape.
Green Matte Studio
The Green Matte Studio at VIT is first of its kind to have a dedicated studio facility to shoot VFX shots. The studio was set up at an estimated cost of about $220,000 in an area of about 1800 Sq. Ft with cutting-edge infrastructure and equipment and the finest the animation industry has to offer. The studio is equipped with video lights, video, camera, overhead tracks, and a dressing room. The students use Green Matte shoots for Rotoscopy, Chroma Keying and Match moving.
Edit Suite
The Edit Suite is equipped with Apple iMACs, Wacom Intuos, MacBook Pro and proprietary Editing Workstations.
Art Workshop
Students are trained in the areas of Freehand drawing and Anatomical sketching (Pencil), Painting (Water colours, Oil painting), Product designing, Concept art, Matte painting at the Art Workshop.

Introduction to Visual Communication / Visual Arts -1 / Fundamentals of Graphic Design / Folk Arts and Performance / Visual Arts -2 / Graphic Design / Elements of Film Studies / Photography Basics / Media Laws and Ethics / Storytelling and Script Writing / Advertising and Public Relations / Digital Film Making / Communication Theories – Methods and Practices / Audio Production & Broadcasting / Television Production / Video Editing

• 2021-22
• 2020-21