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VIT Business School (VIT BS)

Publications

E-Learning Resources

Classroom learning in VIT Business School is enhanced with e-learning resources from

 

  • Harvard Business School Publishing
  • Emeraldinsight (Journals & Case studies)
  • Coursera Ekalvya and Edusat programme
  • Journals and databases such as EBSCO - Business Source Complete (Management Research Database)
  • ABI/INFORM COMPLETE (ProQuest)
  • CMIE Prowess, CMIE – Economic Outlook
  • IMF (International Monetary Fund – Statistical data and full text)
  • SAGE Online Journals (Selected)
  • Science Direct (Elsevier)
  • Springerlink Journals
  • CAPEX and ProQuest Dissertations & Theses (ETD)
  • Software packages such as IBM SPSS, Tally9, WEKA, SAS, learnbiz, palisade, etc.

Book publication

Pub Year Pub Level Content Title Author ISBN
2018 International Enhancing employee performance through employee engagement Dr. Gomathi. S 9786202314640
2018 National Startup to Scaleup Dr. Sudipto Bhattacharya 9781976874345
2015 International Impact of Social networking on employee productivity Dr. Gomathi S 9783639859751
2014 International Grievance management in a Private enterprise Dr. Gomathi. S 9783639667707
2017 International Workers relationship with management in a Weaving company Dr. Gomathi S 9786202300162
2016 International Managing Human Resources in an Organisation Dr. S. Gomathi 9783659840043
2017 National Management and Business Opportunities in the Present CompetitiveScenario Dr. A. Vasumathi 9788190788113
2014 National A Primer for University and College Teachers Dr. M. Adithan Dr. R. Murugavel 9789380710327
2018 International Financial Inclusion in India Dr. Bhanu Sree Reddy & Dr. Venkateswara Rao 9781789020014
2016 National E tailing Trends Challenges and Opportunities Dr. Bhanu Sree Reddy 2934837X
2012 International Managerial Approach to the Problems & Prospects of E Commerce in India Dr. Murali Manohar B 9783847302179

Book chapter publication

Pub Year Pub Level Content Title Author ISBN
2014 National Strategic Management Dr. Saroj Kumar Datta, Dr. Mercy Mathew 9788184951158
2014 National Corporate Social Responsibility In Karnataka Best Practices Of LinkagesBetween Social And Corporate Enterprises Dr. Kalyani Rangarajan, Dr.Murali Murti, Dr.Hanuman Kennedy 9788184248456
2014 National Enterprise Resource Planning ERP System The Backbone of OrganizationTechnology Infrastructure Dr. Bhanu Sree Reddy 23273275
2016 National Validating Relation Between Personality and Social Network Usage AnApplication of Theory of Planned Behavioural Analysis Dr. Anil Kumar.K, Dr. Subhashree Natarajan and Dr. D. Ashok 9788180943218
2017 National India s Financial Markets Emerging Trends Dr. Syed Khalid Perwez 9789385101663
2016 National Etailing Trends Challenges and Opportunities D. Bhanu Sree Reddy 2934837X
2016 National Corporate Social Responsibility Strategies Models and Effectiveness Dr. P. Ganesan 978184845549
2015 International Customer Satisfaction in Indian Retail Banking Dr. Pratap Chandra Mandal 9783659744068
2017 National Impact of Dividend and EPS on Share price movements Mr.Sundaram, Dr.Rajesh Mamilla 9783659246531
2015 International Business Analytics Tools Techniques and Applications Dr. P. Ganesan 101308714769
2015 National Using Self Service Technology Facilitating Customer Empowerment in aTelemedicine Context Dr. P. Ganesan 9781138898394
2015 National Innovative management Practices for Sustainable Development Dr. Sathish A S 9789385477256
2017 International Product Decisions in Strategic Marketing Management in Asia Dr. B. Murali Manohar 9781786357465
2017 International Integrated Marketing Communications in Strategic Marketing Management inAsia Dr. B. Murali Manohar 9781786357465
2017 International A Survey on Internet of Things Case Studies Applications and FutureDirections in Internet of Things Novel Advances and EnvisionedApplications Dr. B. Murali Manohar 9783319534725
2017 National Determinents of outcome of AD Intrusiveness and AD Attitude A reviewtowards Digital and Social Media Advertising Dr. D. Ashok 97881907881
2017 National DETERMINANTS AND OUTCOMES OF AD INTRUSIVENESS AND AD ATTITUDE A REVIEWTOWARDS DIGITAL AND SOCIAL MEDIA ADVERTISING Dr. Uma Pricilda J 9788190788113
2017 National Demonstrated Personality Difference In Social Networking Dr. Subhashree Natarajan 9789385000928
2016 National ShareofScreen Time A Behavioural Study on Mobile Game Adoption andRecommendation Dr. Subhashree Natarajan 9789383302178
2016 International Innovation and Global HRM BY 2050 Dr. S. Gomathi 9789386176196
2016 International CSR employees emotional perspective in Private sector Banks Dr. Gomathi S 9788184845549
2016 International CSR enhancing Employer Branding among SME S through Internal branding Dr. Gomathi S 9788184845549
2016 National Using Emotional Intelligence Transformational Leadership and TeamEfficacy to Attain Effective Team Performance A Conceptual Study Dr. Sumathi G N 9789811035654
2017 International Worker s relationship in Management Dr. Gomathi S 9786202300162
2017 National Behaviour in Financial Markets A Psychological Perspective Dr. Syed Khalid Perwez 9789385101663
2017 National A comparative study to measure the banking experience of public andprivate bank customers using SERVQUAL quality dimension model Mr.Dhiresh, Dr.A.Vasumathi 9788190788113
2017 National A Study on the Impact of Organizational Culture on Employee Performancethrough retention strategies in IT sector Shyla P & Dr.A.Vasumathi 9788190788113
2017 National Neuro HR Need and Importance in 21st Century Workplace Dr. Syed Khalid Perwez, Dr. Ramaseshan 9788190788113
2017 International Product Decisions Dr. Murali Manohar Bhupathi 9781786357465
2014 National Cultural Factors in decision of women entrepreneurs with specialreference to MBA students in Vellore District Dr. Prabu Christopher, Dr.Bhanu Sree Reddy 978815622
2017 National Behaviour in Financial Markets A Psychological Perspective Dr.Syed Khalid Perwez 9789385101663
2017 International Leveraging Enterprise Resource planning Systems to Digitize BusinessFunctions Dr.Bhanu Sree Reddy 9781522523826
2014 International Enterprise Resource Planning ERP System The Backbone of OrganizationTechnology Infrastructure Dr. Bhanu Sree Reddy 9781466658882
2019 International A study on Financial flexibility through conceptual model Dr. Rajesh Mamilla 9789383893089
2019 International Isuheri Remera Microfinance to Commercial Bank Dr. P. Ganesan, Dr.Sivakumar A 9789389449648

2019

Sl.No Pub Year Authors Paper Title Journal Name ISSN No Vol No Issue No B Page E Page
1 2019 Naresh B and Bhanu Sree Reddy A Conceptual study on insights into using "selfie" as a marketing tool by companies: Catching the young minds International Journal of Business research and Innovation 17510252 19 1 101 108
2 2019 Mouneswari.V, Rajesh Mamilla, Narayana Reddy.T Effectiveness of yield measures on performance and profitability of selected banks in India. International journal of Innovative Technology and Exploring engineering 2278-3075 9 1 4150 4155
3 2019 Rajesh Mamilla, A.Vasumathi Is Apollo tyres creating or destroying shareholders wealth? South Asian Journal of Business and Management cases, SAGE UK. 2277-9779 10 2277-9779 1 13
4 2019 Naresh and D. Bhanu Sree Reddy A conceptual study on insights into using Selfie as a marketing tool by companies-Catching the Young Minds International Journal of Business Innovation and Research 1751-0252 19 1 101 108
5 2019 Amruth Raj and D. Bhanu Sree Reddy An Empirical study on quality of work life of employees in Manufacturing organiztions International Journal of Human Resource Management and Research 2249-6874 9 3 149 162
6 2019 Jahnavi and Susan Chirayath Impact of training and development on employee development aspect of job satisfaction at Amara Raja Batteries Pvt Ltd International Journal of Advance Research, Ideas and Innovations in Technology 2454-132X 5 3 551 555
7 2019 Rajesh Mamilla,Mehul Mehta, Abhijay Shukla, Piyush Agarwal A study on economic factors affecting credit ratings of Indian companies Investment Management and Financial Innovations 18104967 16 2 326 335
8 2019 Dr. B. Murali Manohar & B. Ruthvik Competative Advantage of India in IT - enabled services Economic Challenger 09751351 21 83 33 38
9 2019 V.Selvam, D. Ashok, P. Pratheepkanth Awareness and Perception of Health Issues among Rural Women International Journal of Recent Technology and Engineering (IJRTE) 2278-3075 7 5S 12 17
10 2019 Vasumathi Arumugam, Rajesh Mamilla, Anil C. NEET for medics: a guarantee of quality? An exploratory study Quality Assurance in Education 1099-1697 27 2 197 222
11 2019 Sundaram, Munjal Dev and M.Rajesh Impact of non-financial determinants on indian banking stocks- An empirical analysis Journal Of Economics, management and trade 2456-9216 24 2 1 7
12 2019 Acharjya, B., & Natarajan, S. A Fuzzy-Rough Feature Selection Framework for Investors Behavior Towards Gold Exchange-Traded Fund. International Journal of Business Analytics (IJBAN) 2334-4547 6 2 46 73
13 2019 R R Rajamohan & P Sathish Holding period for positive return from Indian mutual funds Investment Management and Financial Innovations 1810-4967 16 1 346 364
14 2019 P. Shanmuga Sundari , Dr.M. Subaji Aspect Level Sentiment Analysis in Deep learning technique using CNN Journal of Advanced Research in Dynamical and Control Systems 1943-023X 11 2 262 270
15 2019 Sumathi, G N., Stephan Thangaiah I S and Sundharam V.N. Impact of Organizational Culture and People factors on Knowledge Management Process- Case study in an IT Service company. International Journal of Knowledge Management Studies 1743-8268 10 2 205 225
16 2019 Rajesh Mamilla A study on sustainable growth rate for firm survival Strategic change-Briefings in Entreprenurial finance 1099-1697 28 4 273 277
17 2019 A.Vasumathi and Tamil Maran S Impact of demographic profile of pharmaceutical entrepreneurs on entrepreneurial traits and family stress International Journal of Services and Operations Management 17442370 32 2 202 223
18 2019 Sumathi, G.N., Stephan Thangaiah, I.S. and Sundharam, V.N Impact of organisational culture and people factors on knowledge management process: case study in an IT service company Int. J. Knowledge Management Studies 17438268 10 2 205 225
19 2019 Majumdar, J.P., Kundu, G.K. and Murali Manohar, B. Causes of reluctance of Indian manufacturing SMEs in adopting total quality management International  Journal of  Services and Operations Management 1744-2370 32 3 362 386
20 2019 Kundu, G.K. A comparative assessment of AACSB and CMMI-SVC quality models International Journal of Management Concepts and Philosophy 1478-1484 12 2 150 167
21 2019 Jhanvi and Susan Chirayath Impact of training and development on employee development aspect of job satisfaction at Amara Raja Batteries Pvt Ltd. International Journal of Advance Research, Ideas and Innovations in Technology 2454-132X 5 3 551 555
22 2019 Mouneswari.V, Rajesh Mamilla, Narayana Reddy.T Effectiveness of yield measures on performance and profitability of selected banks in India International journal of Innovative Technology and Exploring engineering, 2278-3075 9 1 4150 4155
23 2019 Gaurav Gupta and Jitendra Mahakud Alternative measure of financial development and investment-cash flow sensitivity: evidence from an emerging economy Financial Innovation 2199-4730 5 1 1 26
24 2019 Manoharan.M, Rajesh Mamilla Candlestick technical analysis on select Indian stocks:Pattern detection and efficiency statistics International journal of Innovative Technology and Exploring engineering 2278-3075 9 2 3140 3143
26 2019 Rajesh Mamilla A study on sustainable growth rate for firm survival Quality Assurance in Education 1099-1697 28 4 273 277
27 2019 Rajesh M., Vasumathi A Is Apollo Tyres Creating or Destroying Shareholders’ Wealth? South Asian Journal of Business and Management cases, Sage publication journal 2277-9779 - - 1 1
28 2019 Rajesh Mamilla and A. Vasumathi Is Appollo Tyres Creating or Destroying Shareholders Wealth? South Asian Journal of Business and Management Cases 2277-9779 1 1 1 13
29 2019 A.Vasumathi, Sagaya Mary T, Kameswara Rao Poranki, The impact of emotional intelligence on work life balance among the faculty members performance in the private universities using multivariate analysis, Tamil Nadu, India - an empirical study International Journal of Services and Operations Management 1744-2370 34 1 1 20
30 2019 Kundu G.K., Majumdar, J.P. A checklist for readiness evaluation of participants area of AACSB standards International Journal of Services and Operations Management 1744-2370 33 3 369 394

2018

Sl.No Pub Year Authors Paper Title Journal Name ISSN No Vol No Issue No B Page E Page
1 2018 M.Karthick and A. Vasumathi An Empirical Bivariate Study: Understanding Organizational Culture Dimensions Impacting Employee’s Performance in IT Industry, Tamilnadu Advanced in Engineering Research 23525401 142 2 193 198
2 2018 Xavier N., Reeves Wesley J. Mediating effect of online social support on the relationship between stress and mental well-being Mental Health and Social Inclusion 2042-8308 22 4 178 186
3 2018 Swapana M., Padmavathy C. Relationships among dimensions of online second-hand shopping, satisfaction, and repurchase intention International Journal of e-Business Research 1548-1131 14 1 89 90
4 2018 Dhanya A.D., Jaidev U.P. Mobile users’ engagement intention towards facebook app: A mediation analysis Journal of Advanced Research in Dynamical and Control Systems 1943-023X 10 3 451 462
5 2018 Gupta A., Gomathi S. Influence of human resource practices on facultys intention to stay in higher education management institutes International Journal of Business Excellence 1756-0047 15 2 256 268
6 2018 Visalakshmi S., Sumathi G.N., Kar R. Feminisation of poverty in India International Journal of Engineering and Technology(UAE) 2227-524X 7   217 220
7 2018 Shanthagowri B., Vedantam S.R. An empirical study on comparison & forecast of FMCG personal care stocks vs FMCG nifty International Journal of Mechanical Engineering and Technology 0976-6340 9 7 97 103
8 2018 Stephan Thangaiah.I.S., Vinay Sharma, Sundharam.V.N. Analysing of customer feedback on critical quality parameters  to improve productivity in manufacturing- a case study International Journal of Productivity and Quality Management 17466474 23 3 349 368
9 2018 Geetha R., Bhanu Sree Reddy D. Recruitment through artificial intelligence: A conceptual study International Journal of Mechanical Engineering and Technology 0976-6340 9 7 63 70
10 2018 Stephan Thangaiah.I.S, Sevvel.P, Satheesh.C, Jaiganesh.V Investigation on the Impingement of Parameters of FSW Process on the Microstructural Evolution & Mechanical Properties of AZ80A Mg Alloy Joints FME Transactions 14512092 46 1 23 32
11 2018 UP Jaidev., D Dhanya., R Shekhar DETERMINANTS OF ENVIRONMENTALLY CONSCIOUS CONSUMER BEHAVIOR Man in India 0025-1569 97 20 93 105
12 2018 Stephan Thangaiah I.S., Sharma V., Sundharam V.N. Analysing of customer feedback on critical quality parameters to improve productivity in manufacturing – A case study International Journal of Productivity and Quality Management 1746-6474 23 3 349 368
13 2018 Thangaiah I.S.S., Sevvel P., Satheesh C., Jaiganesh V. Investigation on the impingement of parameters of FSW process on the microstructural evolution and mechancial properties of AZ80A Mg alloy joints FME Transactions 1451-2092 46 1 23 32
14 2018 Rajamohan R.R., Sathish P. Effectiveness of financial education workshops among university faculty members International Journal of Mechanical Engineering and Technology 0976-6340 9 7 127 134
15 2018 Kasanagottu S., Bhattacharya S. Analysis of important factors effecting the fusion of corporate sustainability into strategic management: An interdisciplinary empirical research in the fields of strategic management and organizational behavior International Journal of Mechanical Engineering and Technology 0976-6340 9 7 325 335
16 2018 Prithi S., Vasumathi A. The influence of demographic profile on work life balance of women employees in tannery industry - An empirical study Pertanika Journal of Social Sciences and Humanities 0128-7702 26 1 259 284
17 2018 Nithya Gangadhar., B. Murali Manohar Understanding Transnational Entrepreneurship International Journal of Advances in Management and Economics 2278-3369 4 6 52 67
18 2018 Dhanya A.D., Jaidev U.P. Mobile users�€™ engagement intention towards facebook app: A mediation analysis Journal of Advanced Research in Dynamical and Control Systems 1943-023X 10 3 451 462
19 2018 Mamilla R., Swamy T.N.V.R., Chirayath S. Effect and influence of HR and financial services in the expansion of manufacturing sector in India International Journal of Mechanical Engineering and Technology 0976-6340 9 7 834 839
20 2018 Rajesh M., L Swamy T.N.V.R., Chirayath S. Customer preferences on two wheelertyre purchase - A study on brand awareness International Journal of Mechanical Engineering and Technology 0976-6340 9 7 55 62
21 2018 Priyadarshini V., Gomathi S. Does corporate social responsibility expenditure influence banks financial performance? �€“ Evidence from selected private sector banks in India International Journal of Mechanical Engineering and Technology 0976-6340 9 7 112 118
22 2018 Gupta A., Gomathi S. Influence of human resource practices on faculty's intention to stay in higher education management institutes International Journal of Business Excellence 1756-0047 15 2 256 268
23 2018 M Karthik., A Vasumathi An empirical study of organizational culture dimensions impacting employees performance in IT industry, Tamilna-du International Journal of Engineering and Technology 0975-4024 7 1 133 139
24 2018 Geetha R., Swamy T.N.V.R.L., Revathi K. Impact of demographic profile on quality of work life of employees in cooperative and private sugar mills in Tamil Nadu International Journal of Mechanical Engineering and Technology 0976-6340 9 7 791 798
25 2018 Vaidyanathan S., Kidambi S.S. An Empirical Evaluation of Adoption and Diffusion of New ICTs for Knowledge Sharing in IT Organizations International Journal of Web Portals 1938-0194 10 1 1 14
26 2018 Vasumathi A., Prithi S. Work life balance of women workers in tannery industry, Tamil Nadu - An empirical bivariate study International Journal of Services and Operations Management 1744-2370 29 3 420 438
27 2018 Gomathi S., Chirayath S. Global warming threat to global health in the 21ST century International Journal of Mechanical Engineering and Technology 0976-6340 9 6 263 276
28 2018 Saraf R.A., Sujatha S. Viewing brand management in a new approach - a review International Journal of Mechanical Engineering and Technology 0976-6340 9 6 929 939
29 2018 Biswajit Acharjya, Subhashree Natarajan Review on theories of Financial Planning,  International Journal of Pure and Applied Mathematics International Journal of Pure and Applied Mathematics 1311-8080 118 18 4347 4354
30 2018 Stephen Deepak, Syed Khalid Perwez Measurement of Organization Justice Scale and its Dimensions on White Collared Professionals- An Empirical Analysis International Journal of Creative Research Thoughts (IJCRT) 2320-2882 6 1 543 557
31 2018 Rani N., Samuel A.A. Understanding work values of Gen Y-a study on differences based on country of origin, gender and industry International Journal of Business and Globalisation 1753-3627 21 4 558 582
32 2018 Sathish, P. & Sakthi Srinivasan, K Dynamic Relationship Between Institutional Investors and Indian Stock Market: An Empirical Analysis The IUP Journal of Applied Finance 0972-5105 23 4 5 15
33 2018 Bhanu Sree Reddy & B. Naresh Factors Influencing Customer perception on App usage for Bank transactions: An Empirical study, International Journal of Pure and Applied Mathematics 1311-8080 118 18 4279 4292
34 2018 B. Naresh and Bhanu Sree Reddy E-Learning in Indian Higher Education and Future Prospects, International Journal of Pure and Applied Mathematics 1311-8080 118 18 4301 4308
35 2018 Jaidev U.P. Transfer climate and transfer of training: the mediating role of transfer intention in hospitality organisations International Journal of Services and Operations Management 1744-2370 31 1 19 39
36 2018 Bhulakshmi Bonthu and M. Subaji A Method for Empowering Native Mobile App Data Discovery Journal of Computational and Theoretical Nanoscience 1546-1955 15 15 2555 2559
37 2018 Sampath and Bhanu Sree Reddy An Analysis of Sentimental Impact on Online Purchase behaviour International Journal of Pure and Applied Mathematics 1311-8080 118 18 4271 4278
38 2018 Stephen Deepak & Syed Khalid Perwez Organisation Justice Through Diversity Management Moderated through Leader- Member Exchange Journal of Advance Management Research (JAMR). 2393-9664 6 4 283 291
39 2018 B. Naresh and Bhanu Sree Reddy A Review: Initiation of Indian Government in implementing E- Learning System International Journal of Pure and Applied Mathematics 1311-8080 118 18 4293 4299
40 2018 Rutuja Anil Saraf and Dr. S. Sujatha VIEWING BRAND MANAGEMENT IN A NEW APPROACH – A REVIEW INTERNATIONAL JOURNAL OF MECHANICAL ENGINEERING & TECHNOLOGY 09766340 9 6 929 939
41 2018 Wankhade N., Kundu G.K. Supply chain performance management: A structured literature review International Journal of Value Chain Management 1741-5357 9 3 209 240
42 2018 Suresh Kasanagottu and Sudipto Bhattacharya A Review of Metro, Target & Woolworths Global Business Strategy International Journal of Mechanical Engineering and Technology 0976-6340 9 7 293 302
43 2018 Bhanu Sree Reddy Factors Influencing Customer perception on App usage for Bank transactions: An Empirical study International Journal of Pure and Applied Mathematics 1311-8080 118 18 4301 4308
44 2018 Sathish, P., Sakthi Srinivasan, K Behaviour of Institutional Investors in Indian Stock Market: Impact of Demonitisation ASBM Journal of Management 0974-8512 11 1 61 66
45 2018 Debora Dhanya A and Uma Pricilda Jaidev Consumer reactance A review of research methodologies International Journal of Pure and Applied Mathemeatics 1311-8080 118 18 4449 4467
46 2018 Geetha V, Samuel Rajkumar.V Impact of Social Media sites on Students purchase intention in online shopping : An empirical study International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) 2249-6890 8 3 927 938
47 2018 Sathish A.S., Indradevi R., Gangineni S. A service quality and its influence on customer satisfaction in a multi-speciality hospital International Journal of Recent Technology and Engineering 2277-3878 7 4S2 356 359
48 2018 Mehul Mehta, Rajesh, Mamilla, Sunitha Venugopal  and Gopichand GRajesh, Mamilla, Sunitha Venugopal  and Gopichand G International Journal of mechanical and production engineering research and development International Journal of mechanical and production engineering research and development 0972-9380 8 2 775 780
49 2018 Sun J., Huang G., Sun G., Yu H., Sangaiah A.K., Chang V. A Q-learning-based approach for deploying dynamic service function chains Symmetry 2073-8994 10 11 1 21
50 2018 Nithya Gangadhar, Dr. B. Murali Manohar The Dynamics of Various Networks In Transnational Entrepreneurship And Study on Negative Factor to Enterprise Among Immigrant Indian Entrepreneurs in UK – A Working Paper International Journal of Engineering & Technology 2227-524X 74 10 480 483
51 2018 Damodaran D., Sambandam N. Customer shift from E-Banking to M-Banking in state bank of India: A study to identify influencing factors causing the change in behaviour Indian Journal of Public Health Research and Development 0976-0245 9 11 2058 2065
52 2018 Manohar S., Palanisamy G. Corporate reputation, service innovation and cross-buying intention: A test on reciprocal relationship and mediation effect International Journal of Services, Economics and Management 1753-0822 9 2 158 176
53 2018 Saritha.S and Dr.Narayana Reddy.T. Dr.Rajesh.M Organisational change effectiveness on employee performance-An empirical study on Amararaja batteries Ltd Indian Journal Of Applied Research 2249-555X 8 7 374 375
54 2018 Divya Darshini J., Gomathi S. A study on emotional intelligence well-being and emotional baggage perspective International Journal of Business Excellence 1756-0047 15 4 425 444
55 2018 Jagadeeswara Reddy And Bhanu Sree Reddy The Effect of Psychological climate, Learning culture on affective commitment- An Empirical study in Indian Private sector Banks, International Journal of Pure and Applied Mathematics 1311-8080 118 18 4421 4421
56 2018 Indradevi R., Veronica E. The outcome of employee commitment in Healthcare Industry International Journal of Recent Technology and Engineering 2277-3878 7 4S 506 510
57 2018 Raghuvaran., Gomathi S. Neuromarketing compulsive hoarding International Journal of Mechanical Engineering and Technology 0976-6340 9 13 20 24
58 2018 Priyadarshini V., Gomathi S. Does corporate social responsibility expenditure influence banks financial performance? – Evidence from selected private sector banks in India International Journal of Mechanical Engineering and Technology 0976-6340 9 7 112 118
59 2018 Stephan Thangaiah I.S., Sharma V., Sundharam V.N. Internet of things (IOT) integration with enterprise resource planning application in manufacturing industries International Journal of Mechanical Engineering and Technology 0976-6340 9 7 877 884
60 2018 Venugopal P., Aswini Priya S., Sathish A.S., Anjani Devi S. Impact of social plug-in options on consumer purchase intention: A special reference to facebook users International Journal of Mechanical Engineering and Technology 0976-6340 9 7 220 234
61 2018 Chung C., Moriuchi E., Limbu Y.B., Ganesan P. Attitudes toward Star Ratings: Generational Differences among Indian Consumers Journal of Global Marketing 0891-1762 31 2 128 141
62 2018 Thomas R.A., Pentareddy S., Suganthi L., Joy G.V., Anbuudayasankar S.P. Road to employee commitment: The role of empowerment, leadership and culture International Journal of Business Innovation and Research 1751-0252 16 4 486 506
63 2018 Sumathi G.N. Perceived organizational support in Indian rural public healthcare sector International Journal of Mechanical Engineering and Technology 0976-6340 9 7 885 901
64 2018 Angeline Gautami Fernando., Bharadhwaj Sivakumaran., L. Suganthi Comparison of perceived acquisition value sought by online second-hand and new goods shoppers European Journal of Marketing 0309-0566 52 7/8' 1412 1438
65 2018 Thomas F., Sumathi G.N. Acculturative stress and mental health among international students: An empirical evidence International Journal of Mechanical Engineering and Technology 0976-6340 9 5 780 788
66 2018 Stephan Thangaiah I.S., Sevvel P., Satheesh C., Mahadevan S. Experimental study on the role of tool geometry in determining the strength & soundness of wrought Az80a Mg alloy joints during FSW process FME Transactions 1451-2092 46 4 612 622
67 2018 Vasumathi A. Pregnant women's perception towards the prescription given by the doctors International Journal of Services and Operations Management 1744-2370 30 3 371 382
68 2018 Swapana M., Padmavathy C. Effect of online second-hand shopping experience on repurchase intention: Evidence from Indian shoppers International Journal of Asian Business and Information Management 1947-9638 9 4 36 47
69 2018 Vasumathi A., Saravanan P. The impact of demographic profile on SHRM strategies of middle-level HR managers in IT firm, India International Journal of Services and Operations Management 1744-2370 30 3 383 403
70 2018 Prithi S., Vasumathi A. The Influence of Demographic Profile on Work Life Balance of Women Employees in Tannery Industry – An Empirical Study SOCIAL SCIENCES AND HUMANITIES 0128-7702 26 1 259 284
71 2018 Jaidev U.P., Amarnath D.D. Gender differences in consumer shopping styles in India Pertanika Journal of Social Sciences and Humanities 0128-7702 26 3 1971 1993
72 2018 Dr. D. Ashok, Dr. V. Selvam, Dr. Indra Devi MEASURING WOMEN AWARENESS AND ACCESS TO VARIOUS SCHEMES TO PROMOTE WOMEN ENTREPRENEURSHIP International Journal of Mechanical Engineering and Technology (IJMET) 0976-6340 9 5 506 513
73 2018 Arthi R., Sumathi G. Transformational leaders and turnover intention: Moderating role of followers’ emotional intelligence International Journal of Mechanical Engineering and Technology 0976-6340 28 - 17 29
74 2018 Binoy Thomas, Subhashree Natarajan Behavioural factors that influence the continued usage of formal financial services among the low income households International Journal of Mechanical Engineering and Technology 0976-6340 9 7 22 36
75 2018 B Naresh., Bhanu Sree Reddy E-Learning in Indian Higher Education and Future Prospects International Journal of Pure and Applied Mathematics 1311-8080 118 18 4301 4308
76 2018 Biswajit Acharjya., Subhashree Natarajan REVIEW ON THE THEORIES OF FINANCIALPLANNING International Journal of Pure and Applied Mathematics 1311-8080 118 18 4347 4354
77 2018 Stephen Deepak,Syed Khalid Perwez Organization Justice through Diversity Management Moderated through Leader- Member Exchange. Journal of Advance Management Research (JAMR). 2393-9664 6 4 283 291
78 2018 Syed Khalid Perwez, H. Ramaseshan Employee Counseling: Need and Importance in the 21st Century Workplace International Journal of Physical and Social Science (IJPSS), USA. 22495984 6 10 1 19
79 2018 Basset M.A., Mohamed M., Sangaiah A.K., Jain V. An integrated neutrosophic AHP and SWOT method for strategic planning methodology selection BENCHMARKING-AN INTERNATIONAL JOURNAL 1463-5771 25 7 2546 2564
80 2018 Rutuja Anil Saraf and Dr. S. Sujatha “VIEWING BRAND MANAGEMENT IN A NEW APPROACH – A REVIEW” INTERNATIONAL JOURNAL OF MECHANICAL ENGINEERING & TECHNOLOGY (IJMET), 0976-6359 9 6 929 939
81 2018 Suresh Kasanagottu and Sudipto Bhattacharya An Empirical Analysis of Significant Factors influencing Entrepreneurial Behavior in the IT industry International Journal of Engineering & Technology 2227-524X 7 4 212 216
82 2018 Suresh Kasanagottu and Sudipto Bhattacharya Analysis of Important factors effecting the fusion of corporate sustainability into strategic management: An Interdisciplinary empirical research International Journal of Mechanical Engineering and Technology 0976-6340 9 7 325 335
83 2018 Kasanagottu S., Bhattacharya S. A review of metro, target, & woolworths global business strategy International Journal of Mechanical Engineering and Technology 0976-6340 9 7 293 302
84 2018 Velayutham V., Chandrasekaran S., Mohan S. Web user interface based on OGC standards for sensor cloud using big data International Journal of Communication Networks and Distributed Systems 1754-3916 20 4 389 412
85 2018 Navaneethakrishnan K., Sathish A.S. Brand relationship through brand reputation and brand tribalism with reference to apple iPhone users Journal of Advanced Research in Dynamical and Control Systems 1943-023X 10   82 89
86 2018 Dr.Sathish A.S. Dr.R.Indradevi and Sreeram Gangineni A service quality and its influence on customer satisfaction in multi-speciality hospital International Journal of Recent Technology and Engineering 2277-3878 7 4S2 356 359
87 2018 A. Vasumathi Work life balance of women employees: a literature review International Journal of Services and Operations Management 1744-2370 29 1 100 146

2017

Sl.No Pub Year Authors Paper Title Journal Name ISSN No Vol No Issue No B Page E Page
1 2017 Adityan H., Harikrishnan K., Joseph Jeya Anand S., Saju B. Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition International Journal of Business Innovation and Research 1751-0252 13 1 30 51
2 2017 Mohan S., Thiagarajan K., Chandrasekaran R. Evaluation of ethyl gallate for its antioxidant and anticancer properties against chemical-induced tongue carcinogenesis in mice Biochemical Journal 0264-6021 474 17 3011 3025
3 2017 Ramasubramanian H., Sophia S. Relationship between India VIX and other VIX International Journal of Economic Research 0972-9380 14 16 329 337
4 2017 Uma Maheswari G.U., Sundaram N., Rengasamy D. Green banking initiatives as catalyst for demonetization chaos -A study with reference to ICICI Bank International Journal of Applied Business and Economic Research 0972-7302 - - - -
5 2017 Jagmohan T., Venkatesh R. Factors affecting service quality in tourism organisations in Chennai International Journal of Economic Research 0972-9380 14 16 313 318
6 2017 Raghavi K., Gopinathan N. A study on job satisfaction of differently-Abled employees in Indian IT organizations International Journal of Economic Research 0972-9380 14 15 299 310
7 2017 "R. Sudhakar,Shivam Aditya,Keyadeep Kaur Sethi, Syed Khalid Perwez" Recent Trends and Behaviour of Youth in the Field of Online Shopping. Man in India. 0025-1569 97 4 299 312
8 2017 "Jahanvi.C, Syed Khalid Perwez, T.N.V.R. Swamy, H. Ramaseshan" Impact of Internal Motivational Factors on Performance of Small Medium Enterprises Run by Women Entrepreneurs in Hyderabad: An Empirical Study. Quality Assurance in Education 0972-7302 15 7 359 367
9 2017 Badrinath M.N., Rangamani K.T., Venkatesh R. Market orientation as a tool for performance: Some evidences from Self-Help Groups (SHGs) in TamilNadu, India International Journal of Economic Research 0972-9380 14 - 353 360
10 2017 Mahapatra, M. S., Alok, S., & Raveendran, J. A Survey on Financial literacy of Indian Youth: A Study on Hyderabad-Secunderabad Twin Cities IIM Kozhikode Society and Management Review 2277-9752 6 2 132 147
11 2017 Lee T.-R., Chen S.-Y., Chen I.-C., Resmi A.T., Ganesh K., Anbuudayasankar S.P. Using TOC to develop U-tourism and to formulate its marketing strategy International Journal of Business Innovation and Research 1751-0252 14 2 206 238
12 2017 Swapana M., Padmavathy C. Factors influencing dependency on smartphone and the impact on purchase behaviour: An empirical research International Journal of e-Business Research 1548-1131 13 2 79 92
13 2017 Veronika E., Indradevi R. Affective commitment enhances employee outcome-An empirical evidence Man in India 0025-1569 97 4 169 177
14 2017 Navaneethakrishnan K., Sathish A.S., Ashok D. Millennials approach towards brand equity using mobile phones and role of Facebook in Building it Man in India 0025-1569 97 4 207 218
15 2017 Acharjya B., Natarajan S., Rajesh M. Does family domicile changes financial planning decision? - A study on retail investor behaviour using tpb International Journal of Economic Research 0972-9380 - - - -
16 2017 Jothi S., Reeves Wesley J. Job characteristics as determinants of career change International Journal of Business Excellence 1756-0047 13 3 318 339
17 2017 Deepa M., Resmi A.T. A formative approach to employee retention using structural equation modelling International Journal of Enterprise Network Management 1748-1252 8 2 97  
18 2017 Saju B., Harikrishnan K., Joseph Jeya Anand S. Modeling brand immunity: the moderating role of generational cohort membership Journal of Brand Management 1350-231X 25 - 133 146
19 2017 Venith Vijay M., Indradevi R. Human process intervention effects on organization effectiveness through various performance-An empirical validation Man in India 0025-1569 97 4 143 157
20 2017 Maheswari G.U., Sundaram N. Mounting managerial performance with emotional intelligence-a study at select corporate companies in Bangalore City Man in India 0025-1569 97 2 463 469
21 2017 Pratap chandra mandal Customer databases and database marketing: roles in relationship marketing International Journal of Business Forecasting and Marketing Intelligence 1744-6635 3 3 327 336
22 2017 Rr rajamohan MUTUAL FUND MANAGERS SELECTIVITY SKILL A MYTH OR A REALITY? International Journal of Research in Management and Social Science - 5 2 14 19
23 2017 D Mamtha., K Sakthi Srinivasan Indian Derivative Market: Investors Risk Perspective International Journal of Economic Research 0972-9380 14 14 45 58
24 2017 Jagadeeswara Reddy and Bhanu Sree Reddy Psychological climate, Affective commitment: Mediating Effect of job Satisfaction: Evidence form Private Sector Banks International journal of Economic Research 0972-9380 14 15 507 523
25 2017 Saju B., Rangarajan K., Harikrishnan K., Anand S.J.J. New insights on consequences of corporate associations - An investigation of mediators and moderator in Indian context International Journal of Business Excellence 1756-0047 12 1 102 126
26 2017 Padmavathy C., Sivakumar V.J. Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness - The customers perspective International Journal of Business Innovation and Research 1751-0252 12 1 80 93
27 2017 Vijayakumar P., Azees M., Chang V., Deborah J., Balusamy B. Computationally efficient privacy preserving authentication and key distribution techniques for vehicular ad hoc networks Cluster Computing 1386-7857 20 3 2439 2450
28 2017 Vijayakumar P., Chang V., Jegatha Deborah L., Balusamy B., Shynu P.G. Computationally efficient privacy preserving anonymous mutual and batch authentication schemes for vehicular ad hoc networks Future Generation Computer Systems 0167-739X 78 - 943 955
29 2017 Visalakshmi S., Ratneswary R., Rasiah V. Impact of disruptive technology on Indian banking sector International Journal of Mechanical Engineering and Technology 0976-6340 8 9 510 515
30 2017 Anil Kumar.K, Subhashree Natarajan, Biswajit Acharjya Understanding Behavioural Intention for adoption of Mobile Games ASBM Journal of Management, Asian School of Business management 0974-8512 10 1 6 18
31 2017 Mahapatra, Mousumi Singha, and Anupam De A Survey of the Factors Influencing Property Investment Decision of Indian Investors IPE journal of Management 2249-9040 7 1 42 51
32 2017 Anandhi J,  Jeffrey Bhakthakumar and Dr. B. Murali Manohar Deep Learning Based Natural Language Processing Approach for Extracting Tacit Knowledge International Journal of Combined Research & Development 23212241 6 6 797 801
33 2017 Sudhakar R., Aditya S., Sethi K.K., Perwez S.K. Recent trends and behavior of youth in the field of online shopping Man in India 0025-1569 97 4 299 312
34 2017 Kundu G.K. Quality in higher education from different perspectives: A literature review International Journal for Quality Research 1800-6450 11 1 17 34
35 2017 Suresh Kasanagottu and Sudipto Bhattacharya A Review on IT Adoption Factors by Medium Enterprises in the Auto Ancillary Industry Man In India 0025-1569 97 26 251 258
36 2017 Suresh Kasanagottu and Sudipto Bhattacharya Analysis of the Significant Dimensional Factors impacting Entrepreneurship Performance Journal of Advanced Research in Dynamical and Control Systems 1943-023X 9 14 214 228
37 2017 Chandrasekaran S., Natarajan R., Mohan S. Analysis of sensor middleware using big data as a cloud computing utility International Journal of Information and Communication Technology 1466-6642 11 1 62 80
38 2017 INDRADEVI R Women and Leadership on Modem Perspective in Higher Education Bonfring International Journal of Industrial Engineering and management Science 2250-1096     - -
39 2017 INDRADEVI R Women's Career Advancement in Organizations - A Conceptual view Bonfring International Journal of Industrial Engineering and management Science 2250-1096     - -
40 2017 Thomas B., Natarajan S. Maximising the usage of mobile banking: A new channel for financial inclusion International Journal of Applied Business and Economic Research 0972-7302 15 23 119 130
41 2017 Reddy, K. S., & Mahapatra, M. S. Risk Tolerance, Personal Financial Knowledge and Demographic Characteristics- Evidence from India The Journal of Developing Areas 1548-2278 51 3 51 62
42 2017 Noble Kennedy E., Kundu G.K. Green supply chain key practices: literature International Journal of Green Economics 1744-9928 11 2 165 181
43 2017 Uma Pricilda Jaidev and Debora Dhanya A Compulsive buying behaviour in women An empirical pilot study examining self esteem and social desirability Bonfring International Journal of Industrial Engineering and Management Science 2250-1096 7 1 25 28
44 2017 Dr.VAIDHYANATHA BALAJI. K .V. and Dr.R. INDRADEVI RELATIONSHIP OF ACADEMIC PROCRASTINATION AND CONSIDERATION OF FUTURE CONSEQUENCES - AN EMPIRICAL STUDY AMONG UNIVERSITY STUDENTS. Global Management Review 0973-9947 11 1 43 56
45 2017 Shanmuga Sundari P., Subaji M., Karthikeyan J. A survey on effective similarity search models and techniques for big data processing in healthcare system Research Journal of Pharmacy and Technology 0974-3618 10 8 2677 2684
46 2017 Navaneethakrishnan K., Sathish A.S., Ashok D. Millennial's approach towards brand equity using mobile phones and role of Facebook in Building it Man in India 0025-1569 97 4 207 218
47 2017 Rebeka E., Indradevi R. Employees attitude towards organizational change Man in India 0025-1569 97 4 99 106
48 2017 Murugavel R. Information systems software quality: An overview International Journal of Mechanical Engineering and Technology 0976-6340 8 9 205 225
49 2017 Raghuvaran Analytical study on factors influencing impulsive buying among college students in Vellore district Journal of Advanced Research in Dynamical and Control Systems 1943-023X 14 Special issue 241 257
50 2017 Padmavathy C. CRM effectiveness and customer satisfaction: Moderating role of relationship duration International Journal of Business Excellence 1756-0047 11 3 413 424
51 2017 Acharjya B., Natarajan S., Rajesh M. Does family domicile changes financial planning decision? - A study on retail investor' behaviour using tpb International Journal of Economic Research 0972-9380 14 14 443 464
52 2017 Siddharthan R., Rajkumar S. Social media for success in the 21st century-how do you identify your brand Man in India 0025-1569 97 4 135 141
53 2017 Stephan Thangaiah.I.S, Sevvel.P, Jaiganesh.V, Satheesh.C An experimental Review on Joining of High Strength Alloys under the Influence of Tool Material and Geometry Using FSW Process Journal of Advanced Research in Dynamical and Control Systems 1943-023X 9 5 82 90
54 2017 M. Rajesh1, Anu Baisel2 and TNVRL Swamy3 INDUSTRIAL CHARACTERISTICS ANALYSIS USING CLUSTER MODEL International Journal of Economic Research 0972-9380 14 14 9 14
55 2017 Dr.M. Rajesh, Dr. Anu Baisel,Dr.T.N.V.R.L. Swamy, e-Payment Technology As An Interface between Bank and the End User Journal  of Adv Research in Dynamical & Control Systems 1943-023X 15 15 321 327
56 2017 Stephan Thangaiah.I.S, Sevvel.P, Satheesh.C, Manova Rajasingh.S, Jaiganesh.V Numerical and Statistical Analysis for Betterment of Mechanical Properties During FSW of AZ31B Mg Alloys International Journal of Pure and Applied Mathematics 1311-8080 117 7 259 269
57 2017 Stephan Thangaiah.I.S, Sevvel.P, Manova Rajasingh.S, Venkataraman.S.R, Satheesh.C Design and Investigational Flow Simulation of Power Generation Using Shrouded Wind Turbine Journal of Advanced Research in Dynamical and Control Systems 1943-023X 9 8 117 124
58 2017 Jahanvi.C, Syed Khalid Perwez, & T.N.V.R. Swamy Women Enterprise in Telagana – An Emerging Scenario after partition Man in India 0025-1569 97 23 137 146
59 2017 Jahanvi.C, Syed Khalid Perwez, T.N.V.R. Swamy and H. Ramaseshan Impact of Internal Motivational Factors on Performance of Small Medium Enterprises Run by Women Entrepreneurs in Hyderabad: An Empirical Study International Journal of Applied Business and Economic Research 0972-7302 15 17 359 367
60 2017 Rajesh, M, Swamy T N V R L and Manoharan A Study on Online M-Commerce Adopters International Journal of Economic Research 0972-9380 14 14 413 421
61 2017 Ganesan P, Sridhar M and Saranya Priyadharsini Reciprocal Relationship and the Mediating role between Dimensions of Attitude towards Advertisement (Aad), Brand Attitude (Abr) and Purchase Intention (PI) - A case study of Ready-To-Eat Food Products The Journal of Contemporary Management Research 0973-8266 11 2 25 53
62 2017 Sathish, P., Sakthi Srinivasan, K Is Indian Stock Market Vulnerable to Foreign Institutional Investors Investment Pattern? International Journal of Applied Business and Economic Research 0972-7302 15 12 1 10
63 2017 Mamatha, D., Sakthi Srinivasan, K Indian Derivative Market: Investors’ Risk Perspective International Journal of Economic Research 0972-9380 14 14 45 58
64 2017 A. Seema  S. Sujatha Perceived organisational support on career success: an employee perspective - an empirical study from an Indian context Middle East Journal of Management 20503636 4 1 22 38
65 2017 Padmanand V., Samuel Rajkumar V., Venugopal P. Social media recruiting; An alternative for traditional campus hiring Man in India 0025-1569 97 4 189 193
66 2017 Nakul Parameswar Banking on Innovation, Innovation in Banking at ICICI Bank Global Business and Organizational Excellence 1932-2062 36 0 6 16
67 2017 Simi Simon, Dr. B. Murali Manohar Consumer Involvement towards Ready-to-Eat Breakfast Cereals in India - An Application of Revised Product Involvement Inventory (RPII) Indian Journal of Marketing 09738703 47 2 34 46
68 2017 Jency Priyadharshany A., Sujatha S. Empowerment and organisational citizenship behaviour: A mediation analysis Man in India 0025-1569 97 4 77 91
69 2017 P. Venkata Subbaiah and Dr. Sathish A.S. Future of Advertisements in Rural Marketing SONA GLOBAL MANAGEMENT REVIEW 0973-9947 11 2 23 34
70 2017 George Priya Doss. C, Siva R, Prabhu Christopher B, ChiranjibChakraborty,Hailong Zhu Zika: How safe is India?Infectious Diseases of Poverty Infectious Diseases of Poverty 2049-9957 6 1 1 4
71 2017 Suresh Kasanagottu and Sudipto Bhattacharya Significant IT Adoption Factors by Small Enterprises in the Auto Ancillary Industry International Journal of Applied Business and Economic Research 0972-7302 15 26 367 379
72 2017 Mr. Ramarajan, P., S. Sujatha Employee engagement on organizational citizenship behaviour results to voluntarism Man in India 0025-1569 96 4 35 39
73 2017 R R Rajamohan & P Sathish Investment Time Frame for Positive Return in Indian Capital Market International Journal of Economic Research 0972-9380 14 14 97 101
74 2017 Dr R R Rajamohan Mutual Fund Manager’s Selectivity Skill A Myth or A Reality? International Journal of Research in Management & Social Science 2322-0899 5 2 14 19
75 2017 N Kanchana & R R Rajamohan A Review of Empirical Studies in Intellectual Capital and Firm Performance Indian Journal of Commerce & Management Studies 2249-0310 16 3 518 565
76 2017 Sumathi, G.N Human resource practices in public healthcare sector: a perceptual study among healthcare professionals International Journal of Public Health Services 1661-8556 6 1 52 58
77 2017 Shekhar S.K., Raveendran P.T. Perceptions and attitudes towards the silent salesman International Journal of Business Innovation and Research 1751-0252 14 1 104 121
78 2017 Sathya R., Indradevi R. Influence of social media in recruiting talents Man in India 0025-1569 97 4 219 231
79 2017 Selvam V; Ashok D Environmental awareness and responsibilities among silk weavers Ecology, Environment and Conservation 0971-765X 23 2 1166 1174
80 2017 Ashok D., Selvam V., Chinta R. Awareness of consequences of Air pollution among Urban students Ecology, Environment and Conservation 0971-765X 23 4 386 393
81 2017 Ganesan Palanisamy., Anita S. Mane., Shaik Nagoor Meera., Madduluri Sarveswara Rao Determinants of Profit and Profitability of Rwanda Commercial Banks: A Profit Function Approach International Journal ofBusiness and Applied Sciences 2471-8858 6 2 26 41
82 2017 Reddy P.K.M., Kaluri R., Lakshmanna K., Nagaraja G., Swamy T., Li G. A case study on coactive subject modelling for acclaiming technical articles International Journal of Mechanical Engineering and Technology 0976-6340 8 12 456 464
83 2017 Asraar Ahmed K.A., Sathish A.S. Determinants of behavioral intention, use behaviour and addiction towards social network games among Indian college students Man in India 0025-1569 97 4 21 42
84 2017 Anuradha A. Influence of psycho-demographic variables of customers on their expectations and satisfaction towards retail store image attributes International Journal of Business Innovation and Research 1751-0252 14 4 439 459
85 2017 Venkata Subbaiah P., Sathish A.S. A study on factors affecting in selection of Rythu Bazaars in Rayalaseema Regions - Andhra Pradesh: A consumer prospective Man in India 0025-1569 97 4 159 168
86 2017 Vasumathi A., Sagaya M.T. The impact of emotional intelligence on work life balance: An empirical study among the faculty members performance in the private universities at Tamil Nadu, India International Journal of Services and Operations Management 1744-2370 27 3 293 323
87 2017 Gupta A., Gomathi S. A review on gamification and its potential to motivate and engage employees and customers: Employee engagement through gamification International Journal of Sociotechnology and Knowledge Development 1941-6253 9 1 42 52
88 2017 Sasirekha K., Sathish A.S. Understanding consumer's brand loyalty and purchase intention towards private label brands in grocery sector (non-food category) with special reference to Reliance fresh-Chennai Man in India 0025-1569 97 4 107 124
89 2017 Ramaseshan H., Perwez S.K. The role of employee engagement in the relationship between emotional and social competencies and employee intent to quit: A conceptual perspective Man in India 0025-1569 97 4 125 134
90 2017 Vasumathi A., Colin Crispin C. The impact of SHRM on man power sustainability in a manpower agency of international airport in Tamil Nadu, India - An empirical study Pertanika Journal of Social Sciences and Humanities 0128-7702 25 1 99 118
91 2017 Poornima A., Sujatha S. The influence of emotional intelligence on transformational leadership with respect to service sector Man in India 0025-1569 97 4 179 187
92 2017 Uma Maheswari G., Sundaram N. Service quality and technology as an effect on customer satisfaction – a study with reference to public and private sector banks at Nellore region International Journal of Applied Business and Economic Research 0972-7302 15 21 39 44
93 2017 Devendhiran S., Wesley J.R. Spirituality at work: enhancing levels of employee engagement Development and Learning in Organizations 1477-7282 - - 1 1
94 2017 Kundu G.K., Bairi J. A process model framework for strategic management and innovation area of AACSB standards Pertanika Journal of Social Sciences and Humanities 0128-7702 25 1 81 98
95 2017 Kasanagottu S., Bhattacharya S. An empirical analysis of knowledge management diffusion by small enterprises of the auto ancillary industry in Tamil Nadu & Karnataka Journal of Advanced Research in Dynamical and Control Systems 1943-023X 14 Special issue 214 228
96 2017 Venugopal P., Jinka S., Swamy N.V.R. A review on medicine system through ages International Journal of Mechanical Engineering and Technology 0976-6340 8 9 157 166
97 2017 Vasumathi A. The influence of SHRM functions on job satisfaction of employees through organisational support in a man power agency of Chennai International Airport International Journal of Services and Operations Management 1744-2370 28 1 81 97
98 2017 Anil Kumar K., Natarajan S., Acharaya B. Computer mediated communication: A pathway to analyze social media communication trajectories Man in India 0025-1569 97 4 195 205
99 2017 Xavier N., Wesley J.R. Social networking sites in the workplace: an imperative Development and Learning in Organizations 1477-7282 31 3 4 6
100 2017 Gopinathan N., Radha P. A study on long run and short run impact of dividend announcements on CNX FMCG companies Journal of Advanced Research in Dynamical and Control Systems 1943-023X 14 Special issue 283 292
101 2017 Kasanagottu S., Bhattacharya S. Knowledge management adoption factors by medium enterprises in the auto ancillary industry International Journal of Applied Business and Economic Research 0972-7302 - - - -
102 2017 Sasirekha K., Sathish A.S. Understanding consumers brand loyalty and purchase intention towards private label brands in grocery sector (non-food category) with special reference to Reliance fresh-Chennai Man in India 0025-1569 97 4 107 124
103 2017 Kranthi A.K., Resmi A.T. Learning in academic enterprise - A study on antecedents using Lisrel8.7 and Smart PLS 2.0 International Journal of Enterprise Network Management 1748-1252 8 2 141 154
104 2017 Vaidhyanatha Balaji K.V., Indradevi R. 21st century problems-Exploring relationship between Facebook usage and academic procrastination Man in India 0025-1569 97 4 43 53

2016

Sl.No Pub Year Authors Paper Title Journal Name ISSN No Vol No Issue No B Page E Page
1 2016 Naresh and Bhanu Sree Reddy A Study on the Relationship between Demographic Factors and E-Learning Readiness among Students in Higher Education Sona Global Management Review 0973-9947 10 4 1 11
2 2016 Shailesh and Bhanu Sree Reddy Mediation role of Customer advocacy in customer Loyalty a d Brand equity relationship-An empirical study in context to Instore Brands Indian Journal Of Science and Technology 0000 9 45 1 8
3 2016 Anuradha A., Viswanathan V. Store attribute(s) preference of customers towards Organised food and grocery retail outlets - A gap analysis International Journal of Business Excellence 1756-0047 10 1 120 138
4 2016 Ms. Jency Priyadharshini and Dr. S. Sujatha The Structural Empowerment impacts on Psychological Empowerment: Empirical Analysis of Direct Effect Man in India 0025-1569 96 1 0 0
5 2016 Naresh B Dr.Bhanusree Reddy , Dr Uma Pricilda J A study on the relationship between demographic factors and e learning readiness among Sona Global Management Review 0973-9947 10 4 1 11
6 2016 Sudhakar R., Rajesh M., Shekhar S.K. Wanna shopping online or offline International Journal of Applied Business and Economic Research 0972-7302 14 13 9507 9529
7 2016 Jagadeeswara Reddy and Bhanu Sree Reddy “Impact of Psychological Climate, Learning Culture On Job Satisfaction: An Empirical Study In Indian Private Banks Man In India 0025-1569 96 11 4305 4319
8 2016 Anil Kumar.K, Subhashree Natarajan Role of social media in political campaigning and its evaluation methodology: A review Global Management Review 0973-9947 10 3 1 12
9 2016 Subhashree Natarajan, Anil Kumar.K Capturing the content of customer thought: Review on Application and Integration of Zaltman Metaphor Elicitation Technique (ZMET) and Laddering methodology International Journal of Economic Research 0972-9380 13 4 1511 1520
10 2016 Sahilesh.G and Bhanu Sree Reddy Customer Loyalty and Customer Advocacy as Brand Equity enhancers of In-store Brands- A conceptual View International journal of Emerging Research in Management & Technology 2278-9359 5 2 48 52
11 2016 Bhanu Sree Reddy D., Uma Pricilda J. A review on the concept of sentiment analysis and its role in marketing strategies for e-commerce IIOAB Journal 0976-3104 7 5 216 224
12 2016 Mahapatra, M. S., Raveendran, J., & De, A. Proposing the Role of Mental Accounting and Financial Cognition on Personal Financial Planning: A study in Indian Context Journal of Economic Policy and Research 0975-8577 12 1 62 73
13 2016 Sathish, P., Sakthi Srinivasan, K Performance Evaluation of Selected Open Ended Mutual Fund Schemes in India: An Empirical Study Sona Global Management Review 0973-9947 3 10 92 105
14 2016 Mahapatra, M. S., & Dutta, S. Determinants of Sustainability of Microfinance Sector in India The Journal of Rural Development 0970-3357 35 3 507 522
15 2016 Syed Khalid Perwez., Pratheesh Thomas ENTREPRENEURSHIP A SOLUTION ON MAKE OR BUYDECISIONS Asia Pacific Journal of Research 2320-5504     39 42
16 2016 Mamatha, D., Sakthi Srinivasan, K Stock Market Volatility – Conceptual Perspective through Literature Survey Mediterranean Journal of Social Sciences 2039-9340 7 1 208 212
17 2016 Dey K., Alur S. Warehouse to Manage Collateral-Kaul's Dilemma Asian Case Research Journal 0218-9275 20 1 133 175
18 2016 Kavitha T.C., Ashok D. Technology readiness and acceptance in higher education for technology enabled teaching-learning process - A conceptual framework International Journal of Applied Business and Economic Research 0972-7302 14 4 2403 2412
19 2016 K anil kumar., Subhashree natarajan Role of Social Media in Political Campaigning and its Evaluation Methodology: A Review. Global Management Review 0973-9947 10 3 1 12
20 2016 T swamy., Shukla pramanshu., Iyer shreyas ganesan., Gupta rishi Review Paper on Emergence of Bitcoin in India, its Technological Aspects and Legal Implications. Global Management Review 0973-9947 10 3 55 60
21 2016 Rajalakshmi m., S gomathi RELATIONSHIP BETWEEN WORKPLACE BULLYING AND ORGANISATIONAL CULTURE. Global Management Review 0973-9947 10 2 71 82
22 2016 R padmanabhan., Ganeshkumar chandirasekaran Brand Extension Strategy: Literature Review and Conceptual Model Development ASBM Journal of Management 0974-8512 9 2 92 100
23 2016 A jency priyadharshany., S sujatha Psychological Empowerment and Individual Creativity: Millennium Trend of Management. Global Management Review 0973-9947 10 3 74 84
24 2016 S karpagam., D xavier., Dra anuradha INTERNAL COACHING–AN UPCOMING FIELD FOR EXPLORATION RESEARCH GAPS IN INTERNAL COACHING Business Sciences International Research Journal 2321 – 3191 4 1 98 101
25 2016 Shaik nagoor meera., Rama b rao., Ganesan., Prathibha d k Growth and Performance of Electricity Sector in Rwanda-A Descriptive Analysis. Global Management Review 0973-9947 10 3 106 126
26 2016 Ka ahmed., As sathish Examining the Factors that Affect 3G Mobile Data Service Continuance Intention among Young Indian (IT) Working Professionals. Global Management Review 0973-9947 10 3 26 41
27 2016 Jyoti Prakash Majumdar Causes of reluctance of Indian manufacturing SMEs to implement Total quality management International Journal of Applied Research 2394-7500 32 3 362 386
28 2016 Ms. Jency Priyadharshini and Dr. S. Sujatha Psychological Empowerment and Individual Creativity: Millennium Trend of Management Global Management Review 0973-9947 10 1 73 84
29 2016 Feba thomas., Sumathi g n Acculturative Stress and Social Support among the International Students: An Empirical Approach. Global Management Review 0973-9947 10 3 61 72
30 2016 Sai Sree K., Murali Manohar B., Swarnalatha P. Analysis of the application of data mining techniques in the field of education IIOAB Journal 0976-3104 7 5 203 215
31 2016 Mouneswari V., Rajesh M., Narayana Reddy T. Performance analysis of Indian banking sectorusing camel approach International Journal of Applied Business and Economic Research 0972-7302 14 10 6831 6840
32 2016 Jayachandran, Ashok D. Neural network based approach for the generation of road feel in a steer-by-wire system Engineering Journal 0125-8281 20 5 49 60
33 2016 Syed Khalid Perwez Ramaseshan H Employee Counselling  Need and Importance in the 21st Century Workplace International Journal of Physical and Social Science 22495984 6 10 1 19
34 2016 B naresh., Dbs reddy., U pricilda A Study on the Relationship Between Demographic Factor and e-Learning Readiness among Students in Higher Education Global Management Review 0973-9947 10 4 1 11
35 2016 S paul silvian., Priyanka g., Sayeda begum., Gemini v joy., S senthil kumar Formal to Casual-Usage of Laptop Among Students-An Eye Opener Journal of Multidisciplinary Research in Healthcare 2393-8536 2 2 149 156
36 2016 P sathish., K sakthi srinivasan Performance Evaluation of Selected open Ended Mutual Fund Schemes In India: An Empirical Study. Global Management Review 0973-9947 10 3 93 105
37 2016 Pandita Shashank., Chowdhry Rohan., Raghuram J Impact of Foreign Direct Investment (FDI) on the economy of the country-forcasting FDIs in India International Journal of Management, IT and Engineering 2249-1058 6 12 17 36
38 2016 Justin Arokiaraj., Naga Venkata Raghuram Post floods consumer preference towards household purchase - A review through attribute preference method Journal of Business and Management 1535-668X 18 4 50 54
39 2016 POORNIMA D  DR ASHOK D CONSUMER DECISION-MAKING STYLES  A REVIEW International JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT 2231-5756 6 2 7 11
40 2016 Syed Khalid Perwez, 2.Syed Zahid Perwaiz Digital India: A Novel Perspective for Indian People and Economy International Journal of Marketing and Technology (IJMT), USA - 6 4 77 99
41 2016 Kd mishra Software Quality Management─ An Overview of CMMI and TPI Quality Assessment Procedures Journal of Management Sciences 2413-8657 2 1 45 47
42 2016 Syed Khalid Perwez, and Syed Zahid Perwaiz Digital India: A Novel Perspective for Indian People and Economy International Journal of Management, IT and Engineering, USA, International Journal of Management, IT and Engineering 2249-1058 3 11 77 100
43 2016 Padmanabhan R., Chandirasekaran G. Brand familiarity in service sector International Journal of Applied Business and Economic Research 0972-7302 14 6 4077 4086
44 2016 Kundu G.K., Bairi J. A process model framework for Participants area of AACSB standards Business Process Management Journal 1463-7154 22 6 1044 1068
45 2016 Fernando A.G., Sivakumaran B., Suganthi L. Message involvement and attitude towards green advertisements Marketing Intelligence and Planning 0263-4503 34 6 863 882
46 2016 Rani N., Bouzdine T., Samuel C.A.A. Generational differences in work values of Indian employees International Business Management 1993-5250 10 - 4358 4364
47 2016 Majumdar J.P., Manohar B.M. Why Indian manufacturing SMEs are still reluctant in adopting total quality management International Journal of Productivity and Quality Management 1746-6474 17 1 16 35
48 2016 Lakshmi P., Visalakshmi S. Exploring the usage of econometric techniques in nonlinear machine learning and data mining International Journal of Mathematics in Operational Research 1757-5850 9 3 349 362
49 2016 Subbbalakshmi A.V.V.S., Sivakumar C.L.V. Factors influencing honour killings: Need for state intervention for reformation Indian Journal of Public Health Research and Development 0976-0245 7 1 271 275
50 2016 Kundu G.K., Bairi J. A checklist for readiness evaluation of Learning and Teaching area of AACSB standards Journal of International Education in Business 2046-469X 9 2 143 164
51 2016 Vasumathi A., Sagaya M.T., Subashini R. The impact of demographic profile on emotional intelligence among the faculty members performance in the educational institutions in Tamil Nadu, India -an empirical study International Journal of Services and Operations Management 1744-2370 23 1 59 75
52 2016 Prathees Thomas, & Syed Khalid Perwez Influence of Multiple-Intelligence on Managerial Competency Primax International Journal of Commerce and Management Research 2321-3612 6 3 70 74
53 2016 Syed Khalid Perwez, G. Vijayalakshmi and Syed Zahid Perwaiz Make in India Initiative: Reigniting Indian Manufacturing Sector Global Journal of Management and Business Research 2249-4588 16 1 28 33
54 2016 Saravanan P., Vasumathi A. An empirical study on emerging issues and challenges faced by middle level HR practitioners in IT companies, karnataka, India Pertanika Journal of Social Sciences and Humanities 0128-7702 24 4 1397 1416
55 2016 Shaik Nagoor Meera, Rama B. Rao, Ganesan P and D.K. Prathibha Growth and Performance of Electricity Sector in Rwanda – A Descriptive Analysis Sona Global Management Review 0973-9947 10 1 106 126
56 2016 Sridhar M and P. Ganesan The effect of Corporate Social Responsibility on Customer Performance and Behavioural Intention – Testing the mediating role of reputation of a private university Great Lakes Herald 0973-9017 10 1 3 37
57 2016 Naresh and Bhanu Sree Reddy Impact of perception on consumer purchase behavior of Herbal Products in India Paripex-Indian journal of Research 2250-1991 5 4 4 6
58 2016 Visalakshmi S., Lakshmi P., Shanmugam K., Prasad K.K. A cointegration analysis of price diffusion amid ADRs and dually listed Indian stocks International Journal of Business Innovation and Research 1751-0252 11 3 345 362
59 2016 Uma Maheswari G., Sundaram N. Institutional stressors among engineering faculty of select colleges in Nellore district, Andhra Pradesh International Journal of Applied Engineering Research 0973-4562 11 9 6407 6410
60 2016 Ganesan P., Sridhar M., Priyadharsani S. Advertisement attitude, brand attitude and purchase intention - Reciprocal and mediation effect study International Journal of Business Excellence 1756-0047 9 4 488 510
61 2016 Lakshmi P., Visalakshmi S. Meta-analysis of financial performance and cross-listing of Indian and Chinese firms International Journal of Business Excellence 1756-0047 10 3 301 328
62 2016 Nageswari R., Ravikumar B., Stephen Jayamani T. Building lateral thinking strategies to impart english speaking skills Pertanika Journal of Social Sciences and Humanities 0128-7702 24 2 687 700
63 2016 Natarajan S., Abdullah T.K.T.S., Deepa M. Laddering the benefit-link-value of premium products: Perception of Indian consumers on consumer packaged goods International Journal of Applied Management Science 1755-8913 8 1 83 91
64 2016 Mandal P.C., Bhattacharya S. Postservice Recovery Customer Satisfaction in Indian Retail Banking: Scale Development and Validation Journal of Asia-Pacific Business 1059-9231 17 4 272 292
65 2016 Rosaline S., Jothi S., Reeves Wesley J. Examining the antecedents of social media user gratification among high school and undergraduate students Indian Journal of Science and Technology 0974-6846 9 38    
66 2016 Natarajan S., Kumar K.A. Methodology to capture the content of customer thought: Review on application of Zaltman Metaphor Elicitation Technique (ZMET) and Laddering methodology International Journal of Economic Research 0972-9380 13 4 1511 1520
67 2016 Venkatesan, T.M., Kundu, G.K. Need for kaizen development initiative in Indian industries ICTACT Journal on Management Studies 2395-1656 2 1 224 231
68 2016 Mani R.S., Revathi K. Cross cultural analysis in business management: An Indian perspective Man in India 0025-1569 46 3 263 287
69 2016 Balakumar, P., Kundu, G.K. Information security issues of identified assets in AMR grid monitoring and energy accounting system ICTACT Journal on Management Studies 2395-1656 2 3 362 367
70 2016 Jayasingh S., Venkatesh R. Determinants of customer brand engagement in social media sites: A conceptual framework International Business Management 1993-5250 10 15 2802 2807
71 2016 Ravi K.R., Rangaraja K. Scale development and validation for evaluation of premium car purchases Indian Journal of Marketing 0973-8703 46 6 23 32
72 2016 Kundu G.K., Bairi J. Strategic management and innovation: A checklist for readiness evaluation of AACSB standards Quality Assurance in Education 0968-4883 24 2 259 277
73 2016 Shailesh G., Reddy D.B. Mediation role of customer advocacy in customer loyalty and brand equity relationship-an empirical study in context to in-store brands Indian Journal of Science and Technology 0974-6846 9   45  
74 2016 A. Seema, Dr.  S. Sujatha Corporate social responsibility of Bokaro Steel Plant - an empirical study from an Indian context International Journal of Management Development 1752-8240 1 4 321 339
75 2016 Sathish, P., Sakthi Srinivasan, K Mutual Fund Investment and Indian Stock Market-Is there influence dynamism? Globsyn Management Journal 0973-9181 10 1 31 38
76 2016 Mishra K.D., Sudarsanam Review of literature on Software Testing Practices and Quality Management approach in Software Industry International Journal of Control Theory and Applications 0974-5572 9 41 1319 1325
77 2016 Indradevi R. Toxic leadership over the years - A review Purusharta 0975-024X 9 1 106 110
78 2016 P.Shanmuga Sundari, Dr.M.Subaji BIG DATA ANALYTICS IN HEALTHCARE SYSTEM FOR DIVERSE PERSPECTIVES International Journal of Pharmacy and Technology, IJPT 0975-766X 8 3 18430 18445
79 2016 B. Prabu Christopher Exploring Framework on Synchronising Behavioural Values to Achieve Functional Outcome in a Conflicting Environment International Business Management 1993-5250 10 13 2585 2590
80 2016 Ganesan P., Sridhar M. Service innovation and customer performance of telecommunication service provider: A study on mediation effect of corporate reputation Corporate Reputation Review 1363-3589 19 1 77 101
81 2016 GOMATHI S A review on E-hrm : electronic human resource management ., An International Journal PARIPEX-Indian Journal of Research 2250 - 1991 5 8 175 177
82 2016 K A Asraar Ahmed and Dr.sathish A S Examining the factors affect 3G mobile data service continuance intention among young Indian (IT) working professionals SONA GLOBAL MANAGEMENT REVIEW 0973-9947 10 3 26 41
83 2016 Geetha R., Mani R.S. Quality of work life: A literature review International Journal of Applied Engineering Research 0973-4562 11 - 8928 8931
84 2016 Dr. Goutam Kumra Kundu, Dr. B. Murali Manohar Prioritizing lean practices for implementation in IT support services VINE Journal of Information and Knowledge Management Systems 2059-5891 46 1 104 122
85 2016 Saravanan P., Vasumathi A., Subashini R. An empirical study on the issues and challenges faced by HR professionals in an IT company in Karnataka, India International Journal of Services and Operations Management 1744-2370 23 3 257 276
86 2016 G n sumathi Role of Knowledge Management in Providing Quality Care: A Conceptual Model Journal of Multidisciplinary Research in Healthcare 2393-8536 2 2 103 112
87 2016 Vaidhyanatha Balaji. K V and R. Indradevi An Empirical Study on Sub-Clinical Narcissistic scores and its relationship with Big Five Personality Traits among normal Adult Population in a Private University Bonfring International Journal of Industrial Engineering and Management Science 2250-1096 6 special 121 127
88 2016 Seema A., Sujatha S. Individual variables on subjective career success - An empirical study from an Indian context International Journal of Applied Business and Economic Research 0972-7302 14 6 3819 3839
89 2016 Vasumathi A., Sasi Rekha K., Subashini R. An empirical study on customer preference towards online shopping among engineering students in a private university in Vellore District, Tamil Nadu, India International Journal of Services and Operations Management 1744-2370 24 3 289 307
90 2016 Bhanu Sree Reddy A review on the Concept of Sentiment Analysis and its role in Marketing strategies in E commerce Institute of Integrated Omics and Applied Biotechnology, AIJOB 09763104 7 1 216 224
91 2016 Sampath and Bhanu Sree Reddy An analysis on opinion mining: Techniques and Tools Paripex-Indian Journal of Research 2250-1991 5 8 56 59
92 2016 Crispin C.C., Vasumathi A., Subashini R. The role of strategic human resource management (SHRM) impacting employees performance through perceived organisational support in a manpower agency of international airlines at Chennai International Airport, Tamil Nadu, India - An empirical study International Journal of Services and Operations Management 1744-2370 23 2 217 234
93 2016 Arunkumar S., Jayasingh S., Tapas P., Venkatesh R. Assessing the effect of service quality dimensions on bank customers behavioural responses: A structural equation model International Journal of Applied Engineering Research 0973-4562 - - 1 1
94 2016 Yogamalar I., Samuel A.A. Shared values and organizational citizenship behavior of generational cohorts: A review and future directions [ZajedniÄÂke vrijednosti, ponaÅ¡anje povezano s organizacijskom pripadnošću i generacijske skupine: Pregled teorije i odrednice budućih i Management (Croatia) 1331-0194 21 2 249 271
95 2016 Rani N., Samuel A. A study on generational differences in work values and person-organization fit and its effect on turnover intention of Generation Y in India Management Research Review 2040-8269 39 12 1695 1719
96 2016 Geetha R., Mani R.S. Welfare measures in banking industry-a study with reference to Madurai city Man in India 0025-1569 96 - 2783 2796
97 2016 Jain V., Sangaiah A.K., Sakhuja S., Thoduka N., Aggarwal R. Supplier selection using fuzzy AHP and TOPSIS: a case study in the Indian automotive industry Neural Computing and Applications 0941-0643 29 7 555 564
98 2016 Sathish, P., Sakthi Srinivasan, K A Literature Survey on Mutual Fund Performance in Selected Countries Leader International Journal of Business Management 2358-2743 4 1 33 43
99 2016 Goutam kumar kundu HIGHER EDUCATION QUALITY: A LITERATURE REVIEW ICTACT JOURNAL ON MANAGEMENT STUDIES 2395-1664 2 2 281 288

2015

Sl.No Pub Year Authors Paper Title Journal Name ISSN No Vol No Issue No B Page E Page
1 2015 Vedantam S., Sriram G. Awareness of savings and investment options in Z category cities of India: A Study with reference to Vellore city Indian journal of Finance 0973-8711 9 11 1 1
2 2015 Dr. B. Murali Manohar, P. Bharadwaj Swarna Pros and Cons of E-Commerce in India – A Case Study E-Commerce for Future & Trends, India 2454-9347 2 1 1 6
3 2015 Simi Simon, Dr. B. Murali Manohar Consumer Risk Perceptions in RTE (Ready-To-Eat) Breakfast Cereal Market Asia Pacific Journal of Advanced Business and Social Sciences, Australia 9.781E+12 1 1 39 47
4 2015 Banerjee S., Rangamani K.T. Determinants of investor’s subscripton level of IPOs: Evidence from indian capital market in post mandatory IPO grading regime DLSU Business and Economics Review 0116-7111 24 2 77 91
5 2015 Sridhar M., Ganesan P. Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement International Journal of Services and Operations Management 1744-2370 21 1 87 111
6 2015 Rita S., Kumar J.V., Nivethitha P. Health and economic condition: A study on tannery workers in Ambur and Vanniyambadi of Vellore District Man in India 0025-1569 95 - 753 764
7 2015 Ms.Veronica. E and Dr.R.Indradevi Corporate Social Responsibility Strategy Implementation And Development in Indian Context ZENITH International Journal of Business Economics & Management Research 2249-8826 5 5 156 163
8 2015 Rebeka, E. Veronica, E and R.Indradevi Perspective of Benchmarking EXCEL International Journal of Multidisciplinary Management Studies 2249-8834 5 5 43 48
9 2015 Prabu Christopher & BhanuSree Reddy Whether Sub cultural Diversity is having its influence on Organizational Behavior ? An introspection in Indian Context IJMIE 2249-0558 5 9 46 53
10 2015 Balamohan P., Tech M., Gomathi S. Emotional intelligence  Its importance and relationship with individual peformance,team-effectiveness, leadership and marketing effectiveness Mediterranean Journal of Social Sciences 2039-9340 6 1 120 1
11 2015 Sridharamurthy S R and P. Ganesan The Role of Contingencies and Antecedents in Successful Collaborations for Service Innovations: A Conceptual Model Sona Global Management Review 0973-9947 10 1 100 122
12 2015 Sreedhar M., Dasgupta A., Sivaji J. Harmonic mitigation scheme for a high-frequency link inverter - A practical approach HKIE Transactions Hong Kong Institution of Engineers 1023-697X 22 1 57 66
13 2015 Vasumathi A., Sagaya Mary T., Subashini R. The impacts of emotional intelligence on work life balance: An empirical study among faculty members’ performance in educational institutions at Tamil Nadu, India Pertanika Journal of Social Sciences and Humanities 0128-7702 27 3 293 323
14 2015 Swapana M., Padmavathy C. A critical review on breast cancer literature: Screening, awareness and preventive measures Mediterranean Journal of Social Sciences 2039-9340 6 4 256 256
15 2015 Vadivukkarasi S and P. Ganesan Relationship Between Bi-Direction of Work Family Enrichment on Work-Family Outcomes Sona Global Management Review 0973-9947 10 1 123 138
16 2015 Kranthi Kumar A. Faculty's Self-Leadership and Organizational Identification in Promoting Universities as Learning Organizations Mediterranean Journal of Social Sciences 2039-9340 6 1 35 41
17 2015 Murugavel R, R S Mani, K Revathi LEAN SIGMA A TURNAROUND STRATEGY FOR SERVICE SECTOR ORGANIZATIONS International Journal of Management and Social Science Research Review 2349-6738 1 14 367 376
18 2015 Prabhakara Raya R., Samuel Rajkumar V., Ganesan P., Jayakumar S.K.V. Stake holders�€™ perceptions in a campus recruitment process Mediterranean Journal of Social Sciences 2039-9340 6 5 96 101
19 2015 Subhashree Natarajan, T.K.T Sheikh Abdulla A Policy-Cum-Perception Analysis on the Economic Reform Program: Make in India Mediterranean Journal of Social Sciences 2039-9340 6 4 226 226
20 2015 Dr.V.Samuel Rajkumar, Padmanand, Dr. P.Ganesan, Dr. Pulidindi Venugopal Employer branding dimensions – a Discriminant analysis approach in campus recruitment Sona Global Management Review 0973-9947 10 4 71 83
21 2015 Mani R.S., Geetha R. Marketing of fishes - A study with reference to rameshwaram International Journal of Applied Engineering Research 0973-4562 10 - 40241 40246
22 2015 Vasumathi A., Sagaya Mary T., Subashini R. The impacts of emotional intelligence on work life balance: An empirical study among faculty members�€™ performance in educational institutions at Tamil Nadu, India Pertanika Journal of Social Sciences and Humanities 0128-7702 23 2 391 411
23 2015 Clv Sivakumar., S Prabakar Health Care Management: CSR International Research Journal of Social Science And Management - 4 9 120 124
24 2015 Sivaji Jinka., Pulidindi Venugopal Perception of Doctors on the Acceptance and Use of Telemedicine Global Management Review 0973-9947 10 1 84 89
25 2015 Raghuram J., Ruchika Mahajan., Aayush Poddar Effects of Sexual Advertising on Customer Buying Decisions Journal of Business and Management 1535-668X 17 7 5 11
26 2015 M Varun Kumar., Pulidindi Venugopal AMMA Free Laptop Scheme for the Student Community its Reach and its Impact on Rural Development International Journal of Applied Engineering Research 0973-4562 10 92 422 428
27 2015 A Seema., S Sujatha Impact of Mentoring on Career Success – An Empirical Study In an Indian Context International Journal of Engineering, Technology, Science and Research 2394-3386 2 2 29 48
28 2015 A sampath., Sp balasegaran Overcoming Decision Uncertainty and Compromise Effect in Issues Pertaining to Health through TICOS-Treatment Information and Cost Optimization System Communications on Applied Electronics 2394-4714 3 8 37 45
29 2015 S vadivukkarasi., P ganesan The effects of bi-direction of work family enrichment on work and family related outcomes among women faculty members Journal of Contemporary Management Research 0973-8266 9 2 39 67
30 2015 Goutam kumar kundu Lean Implementation Issues in IT Support Service International Journal of Research in Management and Business 2395-4329 1 1 1 10
31 2015 Vijay M. Venith., Veronica M. S. E., Devi R Business Excellence Models And Approaches – A Conceptual Study ZENITH International Journal of Multidisciplinary Research 2231-5780 5 5 156 161
32 2015 Goutam kumar kundu Lean wastes: classifications from different industry perspectives ICTACT JOURNAL ON MANAGEMENT STUDIES 2395-1664 1 1 39 42
33 2015 P ganesan., M sridhar., Ahmed k a asraar EFFECT OF NEGATIVE PUBLICITY AND FANS RESPONSE ON AFFINITY, TRUST AND LOYALTY -- AN EXPERIMENTAL STUDY RELATED TO IPL-T20 CRICKET TEAM Global Management Review 0973-9947 10 1 58 70
34 2015 Ka asraar ahmed UTILITARIAN AND HEDONIC MOTIVES OF UNIVERSITY STUDENTS IN THEIR ONLINE SHOPPING-A GENDER BASED EXAMINATION. Global Management Review 0973-9947 9 4 75 91
35 2015 Geetha v., Rangarajan kalyani A CONCEPTUAL FRAMEWORK FOR PERCEIVED RISK IN CONSUMER ONLINE SHOPPING. Global Management Review 0973-9947 10 1 9 22
36 2015 Sangeetha d A conceptual study of the factors fostering employee engagement and its effective outcomes in organisations International Journal of Management, IT and Engineering 2249-1058 5 6 254 261
37 2015 Vadivukkarasi s., Ganesan p RELATIONSHIP BETWEEN BI-DIRECTION OF WORK FAMILY ENRICHMENT ON WORK-FAMILY OUTCOMES. Global Management Review 0973-9947 10 1 123 138
38 2015 Balamohan P., Tech M., Gomathi S. Emotional intelligence  Its importance and relationship with individual peformance,team-effectiveness, leadership and marketing effectiveness Mediterranean Journal of Social Sciences 2039-9340 6 1 120 128
39 2015 Janani, Gomathi S. Formulating and implementing competency modelling, profiling and mappingat private limited, Ranipet, Vellore Mediterranean Journal of Social Sciences 2039-9340 6 1 23 31
40 2015 Kundu G.K., Manohar B.M., Bairi J. How do the practitioners perceive relevancy of lean practices in IT support services? TQM Journal 1754-2731 27 5 648 668
41 2015 Ragesh t s., Padmavathy c., Venugopal p IMPACT OF AFFILIATE PROGRAMS AND ITS MODELS IN ONLINE MARKETING Sustainable Development 1913-9063 43 - 44 53
42 2015 Murugavel R. Quality management in information system development units - An empirical study International Journal of Applied Engineering Research 0973-4562 10 18 38671 38678
43 2015 Naresh  and  Bhanu Sree Reddy An exploratory study on Learner’s perception towards E-Learning Courses Mediterranean Journal of Social Sciences 2039-9340 6 5 562 568
44 2015 Naresh  and Bhanu Sree Reddy Current Trends in E-Learning and Future Scenario Mediterranean Journal of Social Sciences 2039-9340 6 5 484 489
45 2015 Jayasingh S., Venkatesh R. Customer engagement factors in Facebook brand pages Asian Social Science 1911-2017 11 26 19 29
46 2015 A.Vasumathi and Colin Crispin C The Impact of Strategic Human Resource Management (SHRM) on Employee’s Performance through Perceived Organizational Learning - An Empirical Study International Journal of Advances in Management 0000000 1 1 37 38
47 2015 Preethi Rani  and  Bhanu Sree Reddy Key Talent  Engagement and Retention A case study of soft ware Industry Asian Social Science 19112017 11 3 188 196
48 2015 Naresh and Bhanu Sree Reddy Challenges and Opportunity of E-Learning in Developed and Developing Countries- A Review International Journal of Emerging Research in Management &Technology 2278-9359 4 6 259 262
49 2015 Chandrasekaran S., Mohan S., Natarajan R. Survey on health cloud characteristics Health and Technology 2190-7188 5 2 135 146
50 2015 Vasumathi A., Subashini R. Issues and challenges faced by organised and unorganised retail outlets of food and grocery in India - An empirical study International Journal of Services and Operations Management 1744-2370 22 3 336 362
51 2015 Sundara Rajan, C.R., Sakthi Srinivasan, K Sales Force Effectiveness Through Technical Skills – An Empirical Observation in Indian Pharmaceutical Industry Mediterranean Journal Of Social Science 2039-9340 6 6 641 651
52 2015 Naresh and  Bhanu Sree Reddy E-Commerce’s Impact on Employment and International Markets E-Commerce for Future and Trends 2454-9347 2 2 1 7
53 2015 Uma Pricilda Jaidev Socio psychological determinants of quality of work life among academicians International Journal of Science and Research 23197064 4 8 2039 2043
54 2015 Ms. Poornima and Dr. S. Sujatha A Study On Emotional Stability And Demographical Characteristics With Respect To Amararaja Batteries Limited -An Empirical Study Intercontinental Journal of Human Resource Management 2350-0859 2 8 0 0
55 2015 Ms. Jency Priyadharshini and Dr. S. Sujatha Psychological Empowerment: A Taxonomic Review Indian Journal of Applied Research 2249-555X 5 3 215 220
56 2015 Jyoti Prakash Majumdar Role of Quality Award Programs in helping Benchmarking and Total Quality Management International Journal of Research In Management and Business 2395-4329 1 0 16 28
57 2015 Prof. Kavitha T C, Dr.D Ashok CONCEPTUAL MODEL FOR ICT INTEGRATION IN HIGHER EDUCATION International Journal of Multidisciplinary Research Review 2395-1877 1 4 78 83
58 2015 Perwez S.K., Khalique A., Ramaseshan H., Swamy T.N., Mansoor M. Nature of job and psychiatric problems: the experiences of industrial workers Global journal of health science 1916-9736 7 1 288 295
59 2015 Samuel Rajkumar V., Prabhakara Raya R., Ganesan P., Jayakumar S.K.V. Analysis of campus recruitment parameters in an Indian context Mediterranean Journal of Social Sciences 2039-9340 6 5 62 66
60 2015 Ganesh M., Indradevi R. Importance and effectiveness of training and development Mediterranean Journal of Social Sciences 2039-9340 6 1 334 338
61 2015 Sundara Rajan, C.R., Sakthi Srinivasan, K Salesmanship Skill as Effective Driving Force in Indian Pharmaceutical Industry Mediterranean Journal Of Social Science 2039-9340 6 6 652 661
62 2015 Subhashree Natarajan, T.K.T Sheikh Abdulla Is „Make in India‟ a BoosterPack for Micro Small and Medium Enterprises (MSME)? A Policy and Perception Study World Applied Science Journal 1818-4952 33 1 153 159
63 2015 Sathish A.S., Ganesan P. Customer loyalty: A customer experience approach with special reference to organised retailing in India International Journal of Economic Policy in Emerging Economies 1752-0452 8 4 347 360
64 2015 Nithya Gangadhar, Dr. B. Murali Manohar Review on selected dimensions of Entrepreneurial Research Economic Challenger 09751351 43 11 25 33
65 2015 Perwez S.K., Swamy T.N.V.R. A correlational study on job stress and psychiatric problems among industrial workers International Journal of Applied Business and Economic Research 0972-7302 13 6 4229 4242
66 2015 INDRADEVI R An Empirical Study on Relationship between Dark Triad of Personality Traits and Big Five Personality Traits among General Adult Population  An Indian Experience European Journal of Social Science 1450-2267 48   332 338
67 2015 Vijay M. Venith., Veronica M. S. E., Devi R Business Excellence Models And Approaches A Conceptual Study ZENITH International Journal of Multidisciplinary Research 2231-5780 5 5 156 161
68 2015 Venith Vijay M., Indradevi R. A study on job enrichment and individual performance among faculties with special reference to a private university Mediterranean Journal of Social Sciences 2039-9340 6 1 252 260
69 2015 Rajalakshmi M., Gomathi S. Cost effective metrics through HRA Mediterranean Journal of Social Sciences 2039-9340 6 3 251 256
70 2015 Indradevi R. A relationship between emotional intelligence and Myer Briggs Big Five personality model International Journal of Economic Policy in Emerging Economies 1752-0452 8 4 361 374
71 2015 Vasumathi A., Subashini R. The influence of SERVQUAL dimensions on customer loyalty in banking sector, India - An empirical study International Journal of Services and Operations Management 1744-2370 21 3 370 388
72 2015 INDRADEVI R Talent Management in Educational Institution European Journal of Social Sciences 1450-2267     - -
73 2015 Mohan K., Gomathi S. The effects of job rotation practices on employee development: An empirical study on nurses in the hospitals of vellore district Mediterranean Journal of Social Sciences 2039-9340 6 1 209 215
74 2015 Sagaya M.T., Vasumathi A., Subashini R. The influence of emotional intelligence on work-life balance of faculty members performance and satisfaction in the educational institutions using multivariate analysis, India - An empirical study International Journal of Services and Operations Management 1744-2370 22 2 189 209
75 2015 Aditya Vijay, Vinayak Prakash, Subhashree Natarajan Gap Analysis on Financial Knowledge and Practice: Teachable Opportunities Mediterranean Journal of Social Sciences 2039-9340 6 4 62 62
76 2015 P.Saravanan & A. Vasumathi The Impact of Demographic Profile on Strategic HRM Practices and its Challenges faced by HR Managers in IT Firm, India: An Empirical Study” in International Journal of Social, Behavioural, Educational, Economic and Management Engineering Journal of Social, Behavioural, Educational, Economic and Management Engineering 9195-0263 9 9 3214 3223
77 2015 Ahmed K.A.A., Sathish A.S. Unleashing the Utilitarian motivations of online shopping among Indian youth Mediterranean Journal of Social Sciences 2039-9340 6 2 391 398
78 2015 Sri Divya K., Gomathi S. Effective work place training: A jump starter to organizational competitive advantage through employee development Mediterranean Journal of Social Sciences 2039-9340 6 3 49 53
79 2015 Mansoor M., Perwez S.K., Swamy T., Ramaseshan H. A Critical Review on Role of Prison Environment on Stress and Psychiatric Problems Among Prisoners Mediterranean Journal of Social Sciences 2039-9340 6   218 223
80 2015 Balaji V., Balasundaram I. A study on sub-clinical narcissistic personality score and its relationship with academic performance-an Indian experience Asian Social Science 1911-2017 11 2 96 102
81 2015 Lakshmi R., Ganesan P. Using self-service technology: Facilitating customer empowerment in a telemedicine context Public Health in India: Technology, Governance and Service Delivery - - - 135 153
82 2015 Rebeka E., Indradevi R. A study on perception of employees during change in an organization Mediterranean Journal of Social Sciences 2039-9340 6 1 72 79
83 2015 Natarajan S., Sheik Abdullah T.K.T. A policy-cum-perception analysis on the economic reform program: Make in India Mediterranean Journal of Social Sciences 2039-9340 6 4 226 231
84 2015 Rajalakshmi M., Gomathi S. A study on the factors influencing workplace bullying and its impact on employee stress Mediterranean Journal of Social Sciences 2039-9340 6 1 292 299
85 2015 GOMATHI S Workforce analytics: A Strategic tool to recognize the drivers of Organisational performance., LEADER, INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT, -     - -
86 2015 GOMATHI S REVIEW ON THE EFFECTIVENESS OF DOMAIN TRAINING Asian academic research journal of social science and humanities 2278-859X 2 7 - -